Marketing Specialist

Digital Marketing Execution

• Develop and implement digital marketing campaigns to highlight Da Vinci's unique capabilities in global markets (MENA, US, and beyond).
• Optimize SEO/SEM strategies to enhance product discoverability and engagement.
  

Product-Focused Content Creation

• Create high-quality, technical content such as product guides, whitepapers, case studies, and blog posts tailored to the manufacturing industry.
• Collaborate with the design team to develop engaging visuals, including infographics and product demos.
  

Tech-Driven Marketing Strategies

• Leverage marketing automation tools (HubSpot, Marketo) and CRM platforms (HubSpot) to drive lead generation and nurturing.
• Utilize analytics tools (Google Analytics, Tableau) to track and optimize campaign performance.
  

Social Media And Branding

• Strategically manage social media channels to position Da Vinci as the go-to solution for smart manufacturing.
• Drive thought leadership through engaging posts, webinars, and industry discussions.
  

Market Research And Insights

• Conduct competitor analysis and identify positioning opportunities for Da Vinci.
• Monitor industry trends and adapt marketing strategies to maintain product relevance and impact.
  

Cross-Team Collaboration

• Collaborate with product teams to understand new features and translate them into compelling marketing messages.
• Work closely with sales teams to align marketing initiatives with business objectives and customer needs.
  

Requirements

• Educational Background: Bachelor's degree in Marketing, Business Administration, or a related field (technical background preferred).
• Experience: 2 -5 years in B2B marketing, SaaS marketing, or product marketing for tech companies.
  

Technical Skills

• Marketing Automation: HubSpot, Mailchimp.
• CRM: Salesforce or similar.
• Analytics: Google Analytics, Tableau, or Power BI.
• SEO/SEM: SEMrush, Ahrefs, Google Ads.
• Social Media: LinkedIn and Instagram.
• Content: Blogs or Articles.
  

Other Skills

• Strong technical writing skills to communicate Da Vinci's capabilities and value proposition effectively.
• An analytical mindset with the ability to derive insights from complex data.
• Knowledge of graphic design tools (Canva, Figma, Adobe Suite) is preferred.
• Enthusiasm for technology and product innovation, with a drive to stay updated on market trends.