Product Marketing Manager

Job Title: Product Marketing Manager – SIYA (Teacher Assistant Product)
Location: Hyderabad
Job Type: Full-Time
Experience: 3–6 Years (preferred in EdTech or SaaS)

About SIYA:
SIYA is a smart teacher assistant tool designed to simplify academic workflows by enabling teachers to generate customized question papers effortlessly. Built with AI-driven logic, SIYA saves time, ensures quality, and enhances classroom productivity.

At OAKS Solutions, we’re committed to delivering innovation in education, and we’re looking for a driven Product Marketing Manager to lead SIYA’s go-to-market efforts and scale its presence across schools and institutions.

Key Responsibilities:

• Develop and execute go-to-market strategies for the SIYA product across target markets
• Create a product marketing roadmap aligned with business goals and user needs
• Craft positioning, messaging, and value propositions that resonate with educators and academic institutions
• Collaborate with product, sales, and content teams to ensure successful product launches
• Conduct competitive analysis, market research, and user feedback to refine strategies
• Build and nurture client relationships with schools, academic coordinators, and institutional heads
• Organize webinars, demos, and training sessions for educators and decision-makers
• Track, measure, and optimize marketing performance across channels
• Represent the product at events, conferences, and key academic meetings

Required Skills & Qualifications:

• Proven experience in product marketing, preferably in EdTech, SaaS, or B2B education tools
• Strong understanding of go-to-market strategy, lifecycle marketing, and product positioning
• Excellent communication, storytelling, and presentation skills
• Ability to engage with educators, understand their pain points, and build long-term client trust
• High patience and empathy when interacting with academic stakeholders
• Proficiency in using CRM and marketing automation tools
• Ability to collaborate cross-functionally and lead campaigns end-to-end

Nice to Have:

• Background in education, instructional design, or school technology tools
• Experience in teacher outreach, onboarding, and feedback collection

Join us in shaping the future of education with SIYA!
If you're passionate about marketing impactful products and want to drive change in classrooms, we’d love to hear from you.

Job Type: Full-time

Pay: ₹400,000.00 - ₹1,000,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Work Location: In person