Product Marketing Manager

This is an exciting opportunity for a passionate product marketing manager to join Lumos Learning and champion our innovative learning solutions for K-12 schools and districts in the U.S. You will play a pivotal role in developing and executing marketing strategies that drive product awareness, adoption, and customer satisfaction within the K-12 education market.

• Develop and execute data-driven growth strategies across the customer lifecycle (awareness, consideration, purchase, retention).

• Map out and optimize the entire customer journey to increase conversion rates, improve customer satisfaction, and identify and remove friction points.

• Create targeted marketing materials, including buyer personas, messaging frameworks, and sales enablement collateral (presentations, case studies, battle cards, etc) tailored for the K-12 education sales cycle.

• Utilize a variety of digital marketing channels (email, social media, content marketing) to manage and execute effective campaigns that generate leads, increase brand awareness, and drive sales.

• Focus on retaining customers and increasing their lifetime value by implementing strategies to engage them and encourage repeat business.

• Collaborate with cross-functional teams (product, sales, customer service) to ensure alignment, achieve growth goals, and implement successful growth initiatives.

• 5-7 years of experience in B2B product marketing, preferably within the EdTech or K-12 education sector.

• Demonstrated success in developing and executing data-driven product marketing strategies.

• Proficiency in digital marketing channels (email, social media, content marketing) and campaign management tools.

• Strong analytical skills with the ability to interpret marketing data and translate insights into actionable strategies.

• Excellent project management skills with the ability to prioritize tasks, manage multiple projects, and meet deadlines.

• Excellent communication and collaboration skills with the ability to work effectively across cross-functional teams.

Bonus Points:

• Experience in the EdTech industry

• Deep understanding of the U.S. K-12 education market, including current trends, challenges, and purchasing decision-making processes.

• Proven ability to develop and manage successful content marketing programs

• Make a real difference:

  Witness your work empower students to achieve academic success.

• Be part of a passionate team

  : Collaborate with a dedicated group in the EdTech and K-12 Education industry.

• Work on cutting-edge solutions:

  Help shape the future of learning with innovative, AI-powered products.

• Competitive salary and benefits package:

  We offer a comprehensive package to support your career and well-being.

• Grow and develop your career

  : Gain valuable expertise in the EdTech and K-12 Education industry in the U.S. and advance your skillset in a fast-paced environment.

• Be recognized:

  We celebrate achievements and reward outstanding contributions with our unique profit sharing program.

• Thrive in a positive and supportive culture:

  We foster a collaborative environment where innovation is encouraged.

over 56,400 schools and reaching over 1.2 million students.

Our Mission:

To learn more about us and our offerings, please visit www.lumoslearning.com.