Product Marketing Manager

You have an exciting opportunity to join Lumos Learning as a Product Marketing Manager. Your role will involve developing and executing marketing strategies to drive product awareness, adoption, and customer satisfaction within the K-12 education market. **Responsibilities:** - Develop and execute data-driven growth strategies across the customer lifecycle (awareness, consideration, purchase, retention). - Map out and optimize the entire customer journey to increase conversion rates, improve customer satisfaction, and identify and remove friction points. - Create targeted marketing materials tailored for the K-12 education sales cycle, including buyer personas, messaging frameworks, and sales enablement collateral. - Utilize digital marketing channels (email, social media, content marketing) to manage and execute effective campaigns that generate leads, increase brand awareness, and drive sales. - Focus on retaining customers and increasing their lifetime value by implementing engagement strategies. - Collaborate with cross-functional teams (product, sales, customer service) to ensure alignment and achieve growth goals. **Required Skills:** - 5-7 years of experience in B2B product marketing, preferably in EdTech or K-12 education. - Demonstrated success in developing and executing data-driven product marketing strategies. - Proficiency in digital marketing channels and campaign management tools. - Strong analytical skills to interpret marketing data and translate insights into actionable strategies. - Excellent project management skills with the ability to prioritize tasks, manage multiple projects, and meet deadlines. - Excellent communication and collaboration skills to work effectively across teams. **Bonus Points:** - Experience in the EdTech industry. - Deep understanding of the U.S. K-12 education market. - Proven ability to develop and manage successful content marketing programs. **Why Lumos Learning ** - Make a real difference by empowering students to achieve academic success. - Collaborate with a passionate team in the EdTech and K-12 Education industry. - Help shape the future of learning with innovative, AI-powered products. - Competitive salary and benefits package to support your career and well-being. - Gain valuable expertise in the EdTech and K-12 Education industry and advance your skillset. - Celebrate achievements and reward outstanding contributions with a unique profit-sharing program. - Thrive in a positive and supportive culture that encourages innovation. Lumos Learning is a leader in personalized learning solutions, committed to empowering K-12 students to achieve their full potential. They offer state test preparation solutions and various programs designed to help students succeed academically. Visit www.lumoslearning.com to learn more about their offerings.,