Product Marketing Manager

As a Product Marketing Manager at Lumos Learning, you will be instrumental in promoting our innovative learning solutions tailored for K-12 schools and districts in the U.S. Your role will involve developing and implementing marketing strategies to enhance product awareness, drive adoption, and ensure customer satisfaction within the K-12 education market. **Key Responsibilities:** - Develop and execute data-driven growth strategies across the customer lifecycle, focusing on awareness, consideration, purchase, and retention. - Optimize the entire customer journey to improve conversion rates, enhance customer satisfaction, and identify areas for improvement. - Create targeted marketing materials such as buyer personas, messaging frameworks, and sales collateral tailored for the K-12 education sales cycle. - Utilize digital marketing channels including email, social media, and content marketing to manage effective campaigns, generate leads, increase brand awareness, and drive sales. - Implement strategies to retain customers, increase their lifetime value, and encourage repeat business. - Collaborate with cross-functional teams to ensure alignment, achieve growth goals, and implement successful growth initiatives. **Qualifications Required:** - 5-7 years of experience in B2B product marketing, preferably within the EdTech or K-12 education sector. - Proven success in developing and executing data-driven product marketing strategies. - Proficiency in digital marketing channels and campaign management tools. - Strong analytical skills to interpret marketing data and translate insights into actionable strategies. - Excellent project management skills to prioritize tasks, manage multiple projects, and meet deadlines. - Outstanding communication and collaboration skills to work effectively across cross-functional teams. Lumos Learning is a prominent provider of personalized learning solutions, committed to empowering K-12 students to reach their full potential. Since 2007, we have established ourselves as the #1 state test preparation solution provider in the U.S., serving over 56,400 schools and impacting over 1.2 million students. If you join Lumos Learning, you will have the opportunity to make a real impact by helping students achieve academic success, collaborate with a dedicated team in the EdTech and K-12 Education industry, work on cutting-edge AI-powered solutions, enjoy competitive salary and benefits, grow your career in a fast-paced environment, and be recognized for your contributions through our unique profit-sharing program. Our positive and supportive culture encourages innovation and offers a platform for professional development. If you are passionate about making a difference in education and contributing to the future of learning, Lumos Learning is the place for you. Visit www.lumoslearning.com to explore more about us and our offerings.,