Product Marketing Manager

Job Requirements

Product Marketing Manager

Primary Responsibilities

• Develop and implement marketing strategies for assigned products or product lines.
• Collaborate with product management to gain deep understanding of product features, benefits, and target markets.
• Define product positioning, messaging, and differentiation to effectively communicate value propositions.
• Create marketing collateral such as product documentation, sales presentations, and promotional materials.
• Conduct market research and competitive analysis to identify trends, customer needs, and growth opportunities.
• Align marketing efforts with business goals through collaboration with sales, marketing, and product development teams.
  

• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.
• Provide regular updates and insights to stakeholders on marketing performance and market dynamics.
• Demonstrate strong problem-solving skills and maintain a positive attitude.
• Understand the business portfolio targets and plan marketing strategies and execution accordingly.
  

• Graduation: Bachelor’s degree in marketing, Business Administration, or a related field.
• Post-graduation: MBA preferred.
  

Experience

• Minimum of2 yearsof relevant experience in product marketing or a related domain.
  

• Strong strategic thinking and execution capabilities.
• Excellent communication and collaboration skills.
• Ability to analyze market data and translate insights into actionable strategies.
• Proficiency in creating impactful marketing content and presentations.
• A proactive mindset with the ability to work independently and within teams.