Product Marketing Manager

Job Title: Product Marketing Manager

Location: Gurugram/Kolkata

Required Qualifications:

Education:

Experience:

Primary Responsibilities:

•       Understanding of Rural India segment with experience of working with large-scale multi lingual apps.

•       Understanding of the underlying payment infrastructure like Payment Gateways, UPI, Wallets etc.

•       Drive B2B app downloads activation, and user retention through growth strategies.

•       Develop and manage marketing campaigns, partnerships, and referral programs.

•       Analyze ads revenue, conversion funnels, and customer behavior to optimize monetization.

•       Collaborate with product teams to propose new services, features, and enhancements.

•       Stay updated on industry trends and competitor strategies to fuel innovation.

Mandatory:

Experience with mobile applications, fintech (UPI or Wallet systems), e-commerce, or telecom sectors is highly desirable. Startup experience is also desirable

1. Someone who understands rural India

• You must know how people in villages use mobile phones and apps.
• You should understand their culture, habits, challenges, and needs.

2. Someone who can do both Product + Marketing

• Help improve the app by suggesting new features.
• Create marketing plans to get more people to download and use the app.

3. Someone who knows UPI, digital payments, and mobile apps

• Basic knowledge of UPI, wallets, payment gateways.
• Experience with apps used by a lot of people.

4. Someone good with numbers and analytics

• Can study data like downloads, usage, drop-offs.
• Can use this data to decide what to improve.

5. Someone who can work with agents and partners

• You will train local agents and give them marketing support.
• You will build partnerships with local shops, banks, merchants, etc.

6. Someone who can travel to villages often

• You must visit rural areas to meet users.
• Understand what they like/don’t like in the app.

7. Someone who thinks like a startup person

• Ready to take responsibility.
• Can work fast.
• Can solve problems with limited resources.

8. Someone with strong communication

• Can explain things clearly to tech teams, business teams, and rural users.

In Short:

smart, hands-on person