Product Marketing Manager

Job Description

Strategic Marketing Develop a differentiated positioning for Locads offerings across customers, analysts, partners, and internal teams. Build category leadership in 3PL, fulfilment, and cross-border commerce. Be the voice of the customer , driving customer-centricity across teams. Track market trends, competition, and opportunities to refine our strategy. Go-to-Market (GTM) Enablement Enable sales & marketing teams across the Philippines, Singapore, Malaysia, Australia, China, UAE, and the USA to sell more, sell better, and sell faster. Influence key metrics: Revenue, Profitability, ACV, Win Rate, Sales Pipeline. Drive initiatives such as: GTM narratives, sales enablement decks & training Win-loss & churn analysis to refine GTM strategy Competitive research & battle-cards High-value deal enablement Omnichannel demand gen campaigns & thought leadership content Product Enablement Help product teams build features that customers love and drive value from. Influence feature adoption, retention, and customer NPS . Lead initiatives like: Competitor benchmarking & product road mapping Product launches & adoption strategies In-app activations to drive engagement Partner Enablement Work with our supply team to expand Locads warehouse network and enhance partner value realization . Influence warehouse NPS & engagement through: Warehouse/supply positioning & differentiation Learning academies & training programs Partner communications & case studies People Management & Collaboration Initially manage one direct report (post-ramp-up) and oversee external consultants/freelancers as needed. Collaborate with country-based field marketers (no direct reporting line). Report directly to the Head of Marketing .