Product Marketing Manager

About the Role:

Product & Marketing Manager

Key Responsibilities:Product Management:

• Define product strategy and roadmap in alignment with business goals.
• Work closely with tech and business teams to enhance existing products and develop new marketing solutions.
• Analyze market trends, customer needs, and competitor activities to identify growth opportunities.
• Gather feedback from internal teams, clients, and partners to improve user experience and product performance.
• Monitor and evaluate product performance metrics and drive continuous improvement.

Marketing & Brand Strategy:

• Plan and execute integrated marketing campaigns to promote AdCounty’s products and services.
• Develop product positioning, messaging, and go-to-market strategies.
• Manage content creation for marketing collaterals, website, social media, and campaigns.
• Collaborate with the design and communication teams to ensure consistent branding.
• Conduct market research and create data-driven marketing strategies to boost brand visibility.
• Manage event participation, PR activities, and partnerships to strengthen brand presence.

Performance & Analytics:

• Track KPIs for both product and marketing initiatives.
• Prepare performance reports and insights to support strategic decision-making.
• Optimize marketing ROI through data analysis and automation tools.

Requirements:

• Bachelor’s/Master’s degree in Marketing, Business, or related field.
• 2–4 years of experience in

  digital marketing, product management, or performance marketing

  .
• Strong understanding of

  mobile marketing, ad tech, user acquisition, and growth marketing

  .
• Hands-on experience with analytics tools such as Google Analytics, Appsflyer, Adjust, etc.
• Excellent communication, analytical, and project management skills.
• Ability to work cross-functionally and manage multiple stakeholders.