Product Manager

Position Overview

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Key Responsibilities

1. Product Development and Strategy

• Define the product vision and roadmap for Kerovit bathware products in alignment with the brand’s growth and market strategy.
• Conduct market research and competitor benchmarking to identify new opportunities, performance gaps, and emerging technologies.
• Collaborate with the R&D and technical teams to develop high-performance, innovative, and user-friendly bathware solutions.
• Ensure product designs, materials, and packaging meet industry standards, quality benchmarks, and installation efficiency requirements.

2. Go-to-Market (GTM) Strategy

• Plan and execute product launches in coordination with marketing, sales, and supply chain teams.
• Develop pricing strategies, product positioning, and promotional plans to maximize market share and channel adoption.
• Create technical datasheets, installation guides, and product collaterals to support marketing and sales teams.

3. Sales Enablement

• Partner with the sales and technical service teams to deliver training and product demonstrations for dealers, architects, plumbers, and channel partners.
• Track sales performance, market acceptance, and feedback to identify potential product improvements or gaps.

4. Performance Monitoring and Analytics

• Establish KPIs for product performance, including sales growth, market share, and customer satisfaction.
• Analyse market feedback, customer insights, and competitive dynamics to drive continuous product enhancement.

5. Cross-functional Collaboration

• Work closely with manufacturing and supply chain teams to ensure consistent quality, production efficiency, and timely delivery.
• Collaborate with the marketing team to develop impactful campaigns, trade promotions, and technical awareness initiatives.

Qualifications and Skills

Educational Background

• Bachelor’s degree in business, marketing, or a related field (MBA preferred).

Experience

• Minimum 5–7 years of experience in product management, preferably in bathware, sanitary ware, construction materials, or building products.

Skills

• Strong strategic and analytical thinking.
• Excellent communication and stakeholder management skills.
• Proven ability to manage cross-functional teams and deliver projects on time.
• Deep understanding of market dynamics, application techniques, and consumer behaviour in the bathware industry.