Assistant General Manager

Job Title: AGM-Sales

Department

Company

Location

Position Overview

The State Head – AGM will be responsible for leading the bathware business across Gujarat. The role involves strategizing, planning, and executing sales initiatives to drive revenue growth, expand market share, build strong dealer/distributor networks, and ensure brand visibility in the region.

Key Responsibilities

Sales & Business Development

• Develop and implement strategic sales plans to achieve business targets for bathware products across Gujarat.
• Identify new business opportunities, markets, and customer segments.
• Ensure monthly, quarterly, and annual sales targets are met/exceeded.

Channel Management

• Build, manage, and strengthen relationships with dealers, distributors, retailers, and channel partners.
• Ensure proper appointment of channel partners and drive ROI from each partner.
• Monitor channel performance and take corrective actions as needed.

Team Leadership

• Lead and manage a team of Area Sales Managers (ASMs), Sales Officers, and front-line sales staff.
• Provide training, mentoring, and performance feedback to ensure high productivity.
• Drive field discipline and structured reporting.

Market Intelligence & Brand Promotion

• Track competitor activities, pricing, and product positioning.
• Work closely with the marketing team to execute ATL/BTL activities.
• Ensure strong in-market visibility and brand recall across retail touchpoints.

Operations & Reporting

• Prepare and present regular reports on sales performance, market feedback, and competitor analysis.
• Coordinate with supply chain, logistics, and service teams to ensure smooth operations.
• Monitor receivables and ensure timely collection of dues.

Key Requirements

• Education

  : MBA (preferred).

• Experience

  : Minimum

  10-15 years

  of sales experience in

  sanitaryware, bath fittings, tiles, or building material industry

  , with at least 3-5 years in a leadership role.

• Location Expertise

  : Strong understanding of the Gujarat market with prior experience in Ahmedabad preferred.

• Skills

  :
• Strong leadership and people management skills
• Excellent communication and negotiation abilities
• Strategic thinking and result orientation
• Dealer/distributor network handling
• Knowledge of bathware/sanitaryware product lines

Key KPIs

• Achievement of sales targets
• Dealer/distributor expansion and engagement
• Market share growth
• Team productivity
• Collections and credit control