Product Manager

Job Location: HSR Layout, Bangalore (on-site)

Role: Product Manager – D2C eCommerce (Web + App)

Key Responsibilities

Product Ownership

• Define and maintain the product roadmap for *Shopify website + custom app frontend*.
• Translate business goals (sales, engagement, retention) into clear product requirements and user stories.
• Prioritize feature requests, enhancements, and bug fixes using structured frameworks (e.g., impact vs effort).

Cross-functional Coordination

• Act as the *primary liaison* between internal teams (marketing, design, CX, ops) and *external tech agencies* (web + app development partners).
• Manage timelines, deliverables, QA, and rollout for all releases.
• Ensure design consistency, brand experience, and platform stability across all user touchpoints.

Tech Stack & Integrations

Oversee and manage integrations across our ecosystem:

• Shopify & Shopify Apps
• CRM / marketing automation (Klaviyo, WebEngage, etc.)
• Analytics (GA4, Meta Pixel, Posthog, etc.)
• Payments, logistics, inventory, and OMS tools
• Evaluate new tools or APIs that improve business efficiency or user experience.
• Maintain documentation of all integrations, workflows, and dependencies.

Data & Performance

• Work closely with analytics and marketing to define key product metrics (conversion rate, funnel drop-offs, repeat usage, etc.).
• Use data and user feedback to identify friction points and propose product improvements.
• Conduct A/B experiments and measure outcomes.

Execution & QA

• Write clear product requirement documents (PRDs) for new features.
• Review development agency deliverables for quality, usability, and alignment with requirements.
• Own UAT (User Acceptance Testing) and post-launch tracking.

Must-Haves :

• 2–5 years of experience as a *Product Manager / Product Owner / Project Manager* in a *D2C, eCommerce, or consumer tech* setup.
• Solid understanding of *Shopify ecosystem*, plugins, checkout flows, and headless setups.
• Experience coordinating with *external tech/development partners or agencies*.
• Excellent communication, prioritization, and documentation skills.
• Strong sense of ownership and ability to manage multiple moving parts.

Good-to-Have

• Familiarity with mobile app frontends (React Native / Flutter) and how they interface with Shopify backend.
• Understanding of *CRO (Conversion Rate Optimization)* and *UX/UI principles*.
• Prior exposure to *MarTech / CRM tools*, analytics, and attribution stacks.
• Experience in *fashion / apparel / lifestyle D2C* category.

Who we are :

Blissclub is one of India’s fastest-growing apparel brands, built with a singular mission: to build comfortable and functional apparel for India. We are reimagining the apparel space- not just designing products, but building a movement. What started as a community-first D2C brand has expanded into experience-led retail destinations where our Blissqueens don’t just shop, they connect, discover, and belong.

Founded in 2020 by ISB alum Minu Margeret, Blissclub has raised Series A of $15 million in May 2022 led by Eight Roads Ventures and Elevation Capital followed by another round of Rs. 33 Crores in May 2025.

Featured on LinkedIn’s Top Startups list in 2022 and 2025, we’re one of India’s fastest-growing D2C brands redefining comfortable apparel for India.