Product Analyst

About Kapiva:

Kapiva is a leading Ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. Inculcating the wisdom of India's ancient food traditions, Kapiva's high-quality product range includes herbal juices, nutrition powders, ayurvedic gummies, healthy staples, and much more.

Our products are top performers on online marketplaces such as Amazon, Flipkart, Big Basket and we're growing our presence offline in a big way (Nature’s Basket, Reliance Retail, Noble Plus, etc). We’re also funded by some of India’s best VC Funds – Fireside Ventures, Orbimed.

About the role:

We are looking for a motivated Product Analyst with experience in handling app/ web/ digital analytics, to join us as part of the Kapiva Product Team.

The Product Analyst will support the PMs by providing data-backed insights to drive customer growth, retention, measure impact and adoption of product launches. They will be required to set-up and manage reports, test hypotheses and coordinate with various stakeholders on a day-to-day basis.

Location:

Job Responsibilities:

Strategy and planning:

● Work with the Product and D2C leads and support analytics planning on a quarterly/ annual basis

● Identify reports and analytics needed to be conducted on a daily/ weekly/ monthly frequency

● Drive planning for hypothesis-led testing of key metrics across the customer funnel

Analytics:

● Interpret data, analyze results using statistical techniques and provide ongoing reports

● Analyze large amounts of information to discover trends and patterns

● Collaborate with engineering and product development teams to setup data infrastructure as needed

Reporting and communication:

● Prepare reports / presentations to present actionable insights that can drive business objectives ● Setup live dashboards reporting key cross-functional metrics

● Coordinate with various stakeholders to collect useful and required data

● Present findings to business stakeholders to drive action across the organization

● Propose solutions and strategies to business challenges

Requirements sought:

Must haves:

● Bachelor’s/ Masters in Mathematics, Economics, Computer Science, Information Management, Statistics or related field

● 1-2 years’ experience in an analytics role, preferably tech led consumer business. Proven experience as a Data Analyst/ Data Scientist

● High proficiency in SQL, Python/ R and common spreadsheet tools.

● Knowledge of one or more programming languages like Python/ R. Adept at queries, report writing and presenting findings

● Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy - working knowledge of statistics and statistical methods

● Ability to work in a highly dynamic environment across cross-functional teams; good at coordinating with different departments and managing timelines

● Great English written/verbal communication

● A penchant for understanding consumer traits and behavior and a keen eye to detail

Good to have

● Hands-on experience with one or more web analytics tools like Google Analytics, Branch, Appsflyer, Adjust, Mixpanel, Kissmetrics, Heap, Adobe Analytics, etc.

● Experience in using business intelligence tools like Metabase, Tableau, Power BI