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Performance Marketing Specialist

Woliba: A Comprehensive Employee Engagement & Benefits Solution

5 years

0 Lacs

Maharashtra India

Posted:1 month ago| Platform:

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Skills Required

marketing data drive content test design sql ads report targeting analysis research saas analytics looker visual strategy scaling retargeting software notion webflow collaborative

Work Mode

Remote

Job Type

Full Time

Job Description

About The Role

Woliba is searching for a data-obsessed, creative, and analytical Performance Marketing Specialist to drive customer acquisition through high-ROI paid campaigns. You will work closely with our Growth and Content teams to execute, optimize, and scale our performance marketing across Meta, Google, LinkedIn, and more.We’re growing fast and need someone who knows how to test quickly, spend wisely, and win consistently.Key Responsibilities

Manage day-to-day execution of paid acquisition campaigns (Meta, Google, LinkedIn)
Design, test, and optimize ad creative, landing pages, copy, and offers
Improve funnel performance from first click through MQL/SQL handoff
Collaborate with growth, content, and product to align ads with customer journeys
Own and report on KPIs like CTR, CPC, ROAS, CAC, LTV, and lead quality
Continuously experiment with new ad formats, targeting, and emerging channels
Conduct competitive analysis and audience research

You Might Be a Fit If You:

Have 3–5 years of experience running paid campaigns (preferably for B2B SaaS, HR tech, or health/wellness products)
Have a strong command of Meta Ads, Google Ads, and LinkedIn Ads
Are proficient in analytics tools (GA4, Looker Studio, or equivalent)
Can write or edit effective ad copy and guide visual creatives
Understand full-funnel strategy from TOFU to conversion
Are both analytical and creative, and love uncovering insights from data
Are results-driven and thrive in a startup or high-growth environment

Bonus Points
Experience scaling ad budgets efficiently from $20K/month

Familiar with retargeting flows and ad-based lifecycle marketing

Experience in B2B verticals such as HR software, wellness tech, or coaching

Familiar with tools like Notion, Pipedrive, Brevo, Webflow, or Canva

Have managed paid campaigns for a product-led growth company

What You’ll Get

A high-impact role in a fast-growing startup where your work directly drives growth
Room to test, iterate, and scale your own playbooks
Collaborative team with strong growth, product, and content functions
Competitive salary + performance bonuses
Flexible remote work and wellness-focused benefit

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Performance Marketing Specialist