Performance Marketing Specialist

Job Title: Performance Marketing Specialist

Experience Required:

Location:

Employment Type:

About The Wedding Company

The Wedding Company is redefining how India plans weddings. We are a one-stop destination for stress-free, personalized, and high-quality wedding planning. From finding the perfect venue to booking decorators, photographers, makeup artists, caterers, and more—our tech-enabled platform allows couples to plan their wedding online, from anywhere in the world.

In just 18 months, we’ve:

• Raised

  $1M in seed funding 🎉

• Achieved

  $10M in annual GMV

• Built a curated network of

  2,000+ trusted vendors

  across India & Thailand
• Operated profitably while serving weddings worth

  ₹10 lakh to ₹5 crore

$130B market (4% of India’s GDP)

About the Role

Performance Marketing Specialist

Key Responsibilities

• Plan, execute, and optimize paid campaigns across

  Google Ads, Meta (Facebook/Instagram), affiliates, and other performance channels

  .
• Manage budgets, monitor performance metrics, and ensure efficient cost per acquisition (CPA) and return on ad spend (ROAS).

• Set up events and conversion tracking (GA4, Mixpanel, PostHog, etc.)

  to optimize campaigns effectively.
• Conduct

  A/B testing

  for creatives, audience segments, landing pages, and bidding strategies to maximize impact.
• Collaborate with the

  sales team

  to plan sale campaigns, seasonal promotions, and retention-focused campaigns.
• Analyze channel performance

  till the bottom of the funnel

  (lead quality, conversions, retention) and optimize accordingly.
• Collaborate with content and design teams to

  plan campaign-specific landing pages

  and continuously improve relevance and conversion rates.
• Build reports and dashboards to provide actionable insights on campaign performance.
• Identify growth opportunities through competitive analysis, audience insights, and affiliate partnerships.

Requirements

• 2–3 years of experience

  in performance marketing, preferably in B2C/B2B digital-first companies or agencies.
• Strong analytical skills with proficiency in

  Excel/Google Sheets, Google Analytics (GA4), Mixpanel, PostHog, and dashboard tools (e.g., Looker Studio, Power BI)

  .
• Hands-on experience managing campaigns on

  Google Ads, Facebook Ads Manager, and affiliate networks

  .
• Experience with

  CRM platforms like Zoho, LeadSquared, or similar

  for lead tracking and campaign integration.
• Solid understanding of

  conversion tracking, attribution models, and funnel optimization

  .
• Excellent communication skills with the ability to work cross-functionally with sales and creative teams.

Nice-to-Have

• Exposure to SEO, remarketing, or influencer-led performance campaigns.
• Familiarity with marketing automation tools (HubSpot, MoEngage, CleverTap, etc.).