Performance Marketing Specialist

Position Overview

Performance Marketing Specialist

Key Responsibilities

Performance Marketing

• Plan, launch, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other B2B-relevant channels.
• Monitor campaign performance, run experiments, and continuously refine targeting, creatives, and bidding strategies to maximize ROI.
• Deliver actionable performance reports with clear insights and recommendations.
  

Funnel Optimization & Remarketing

• Build and manage end-to-end marketing funnels, ensuring smooth lead capture, nurturing, and conversion.
• Execute remarketing strategies to re-engage high-intent prospects and improve conversion rates.
• Test landing pages, CTAs, and ad messaging to minimize drop-offs and optimize lead-to-sale conversion.
  

Automation & Efficiency

• Implement marketing automation workflows (Zapier, HubSpot, ActiveCampaign, etc.) to streamline campaign execution and lead management.
• Automate reporting dashboards and repetitive marketing processes to save time and improve accuracy.
• Identify bottlenecks in the marketing engine and design scalable solutions.
  

Lead Generation

• Develop strategies to consistently generate high-quality B2B leads across multiple channels.
• Explore new acquisition platforms, partnerships, and growth tactics for sustainable lead flow.
• Collaborate with sales to ensure smooth lead handoff, alignment on MQL/SQL definitions, and pipeline contribution.
  

Qualifications

• 3+ years of hands-on experience in performance marketing with a focus on B2B businesses.
• Proven expertise in running and optimizing Google Ads, Meta Ads, and LinkedIn Ads.
• Strong understanding of marketing funnels, remarketing, and conversion optimization.
• Experience with marketing automation tools (HubSpot, Zapier, ActiveCampaign, etc.).
• Data-driven mindset with strong analytical and problem-solving skills.
• Bonus: Exposure to B2B sales processes and lead generation strategies.
• Ability to thrive in a fast-paced, growth-oriented environment.
  

Our Values

• Bootstrapped Mindset: Resourceful, efficient, and focused on ROI.
• Rapid Growth: Always experimenting, testing, and scaling what works.
• Efficiency First: Automation and smart systems over manual, repetitive work.
  

Why Join Us?

data-driven marketing and scalable growth