Performance Marketing Specialist

Job Summary:

Performance Marketing Specialist

Meta Ads and Google Ads

Health, Wellness, and Nutraceuticals

Contact: 8807455565

Location: Ambattur, Chennai

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram) and Google Ads.

• Monitor and analyze campaign performance daily to improve ROAS and reduce CAC.

• Conduct A/B testing on creatives, copies, and audience segments.

• Work with the design and content teams to develop high-converting ad creatives and landing pages.

• Define KPIs and contribute to monthly growth strategy for our Nutraceutical products, especially in Diet & Nutrition.

• Create weekly and monthly performance dashboards/reports with actionable insights.

• Stay updated on latest performance marketing trends, tools, and best practices.

Qualifications

• 1-3 years of hands-on experience in digital/performance marketing for D2C or e-commerce brands.

• Proven expertise in Meta Ads Manager and Google Ads.

• Strong understanding of attribution models, conversion funnels, retargeting, and audience segmentation.

• Experience with tools like Google Analytics, Meta Events Manager, Amazon Ads dashboard, and Excel/Google Sheets.

• Analytical mindset with the ability to turn numbers into insights.

• Bonus: Background or interest in Health and Wellness, Nutraceutical products, especially in Diet & Nutrition.

• Excellent verbal communication skills in English, Tamil and any other language is added advantage.

• Experience in making social media tactic plans for Instagram, facebook, youtube, pintrest, linkedIn etc.