Posted:2 months ago|
Platform:
On-site
Full Time
Job Title: Performance Marketing Specialist
Location: On-site
Experience: 3+ years in performance marketing
Key Responsibilities:
Plan, execute, and optimise paid campaigns (Google Ads, Meta, LinkedIn, TikTok, Programmatic) to drive conversions.
Manage budgets, bids, and targeting to maximise ROI and reduce CAC.
Conduct A/B testing (ad creatives, landing pages) to improve CTR and CRO.
Analyse performance data (Google Analytics, Pixel tracking) and adjust strategies in real-time.
Collaborate with creative teams for high-converting ad copies, visuals, and videos.
Stay updated on platform algorithms, automation tools, and industry trends.
Skills Required:
Expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaigns.
Proficient in tracking tools (Google Tag Manager, UTMs, Hotjar).
Strong analytical skills (Google Analytics, Looker Studio, Excel/Sheets).
Experience with CRO, remarketing, and audience segmentation.
Knowledge of performance marketing automation (Smart Bidding, scripts)
Job Types: Full-time, Permanent, Fresher
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
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