Performance Marketing Specialist

Company Name - Anderson Technology Pvt Ltd

Website - Andreal.in

Criteria - Minimum 2 years Experience in Google & Meta ads

Location - Near Ecospace, Kolkata

WhatsApp - 9831778972

Mail - hr@andreal.in

Company Description

At Andreal, we visualize, conceptualize, and transform your brand communication into captivating and unique collateral. We create your brand identity with expertise in both print and digital media, ensuring your marketing communication stands out. Offering a full range of 2D & 3D designs and content solutions under one roof, we help your brand stay ahead in a competitive market.

Role Description

This is a full-time, on-site role for a Performance Marketing Specialist located in Kolkata. The Performance Marketing Specialist will be responsible for conducting market research, developing and implementing marketing strategies, managing sales and communications, and enhancing customer service. The specialist will also monitor and optimize marketing campaigns to increase brand performance and reach.

Responsibilities

1. Plan, execute, and manage PPC campaigns across platforms like Google Ads, Bing Ads, and YouTube

2. Conduct thorough keyword research and implement effective Campaign strategies

3. Create compelling ad copy and optimize ad creatives for high performance

4. Set up and manage Search, Display, Shopping, and Remarketing campaigns

5. Monitor campaign performance daily and adjust bids, budgets, and targeting as needed

6. Optimize campaigns to meet or exceed KPIs such as CTR, CPC, CPA, and ROAS

7. Perform A/B testing on ads, landing pages, and audience segments to improve results

8. Set up and troubleshoot conversion tracking using tools like Google Tag Manager and Google Analytics

9. Analyze data to generate actionable insights and prepare detailed performance reports

10. Collaborate with design and content teams to ensure alignment between ads and landing pages