Performance Marketing Specialist

About Us:

Vatsalyagram, under Param Shakti Peeth, is a unique initiative dedicated to nurturing abandoned children, women, and elders with care, dignity, and love. To strengthen our fundraising and outreach, we are looking for a skilled Performance Marketing Specialist who can drive impactful digital campaigns with measurable results.

Role & Responsibilities:

• Plan, manage & optimize performance marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Drive ROI-focused campaigns for donations, event promotions, and awareness.
• Manage budgets, bidding strategies & targeting for maximum conversions.
• A/B test creatives, landing pages, and ad copies.
• Analyze campaign performance, prepare detailed reports, and suggest improvements.
• Collaborate with design, content, and website teams for cohesive campaigns.
• Stay updated with latest performance marketing tools & trends.

Required Skills & Qualifications:

• Minimum 3 years of proven experience in performance marketing.
• Strong knowledge of Google Ads, Meta Ads Manager, and other ad platforms.
• Expertise in conversion optimization, retargeting, and funnel strategy.
• Good analytical skills with proficiency in tools like Google Analytics, Tag Manager, etc.
• Experience in NGO / fundraising campaigns (preferred but not mandatory).

What We Offer:

✅ Salary ₹25,000 – ₹30,000 per month

✅ Performance-based perks & incentives

✅ Positive, value-driven & spiritual work environment

✅ Opportunity to create measurable social impact

✅ Growth & learning opportunities

If you are passionate about using data-driven marketing for a noble cause, we would love to have you in our team.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person