Performance Marketing Specialist

What Do We Do

ShopDeck helps e-commerce merchants set up and manage their D2C storefront“profitably”.

Proposition For Merchants

D2Cselling made as easy as selling on e-com marketplaces.Why build this?

• India’s D2C wave has been limited to venture-funded D2C brands today
• The art of selling on your own website is not democratised. There are
  

~500k-1M sellers who can sell D2C but can at best sell on marketplaces.

• Philosophically- we feel brand owners should spend most of their time on
  

the product and not on channel optimization

• Shopify / Status-quo software solve for work-flow management of
  

storefront but don’t do enough on “helping” merchants sell well!Our propositionWe have a software + services proposition for the merchant with the goal ofoptimising for the merchant's profitability.Our product is an all-in-one softwarestack that gives merchants everything they need to sell D2C, i.e. Storefront,Shipping, Marketing integrations, Communication. Our services layer works ontop of this software stack to achieve profitability for merchants.Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand

As Well

• Marketing manager (“top of the funnel”)
• Category manager (“products/merchandising”)
• Product manager (“website/app metrics”)
• Ops manager (“shipping metrics”)
  

Our services layer measures metrics across all these buckets to optimise andtake appropriate actions for merchant’s profitability.Over time, the goal is toproductize our services layer- which we believe will move the baseline of whatmerchants expect from a storefront software.

Team And Scale

We’re at ~$4.5M ARR and had hit profitability earlier in the year. We’verecently raised series-B from led by Bessemer Venture Partners (who hadfamously led Series A for Shopify in 2010) with participation from ElevationCapital, General Catalyst (fka Venture Highway) and Chiratae Ventures.

Founders

• Rishabh Verma
• Harmin Shah
  

Role Character

The Performance Marketing role will own and drive D2C sales for 15+ first-time onlinebrands, focusing on profitability and scaling. This role involves takinghigh-level business decisions and executing strategies across websiteoptimization, marketing, design, and growth initiatives for D2C partners. The Performance marketing will act as a business owner for multiple brands, making strategic choices and driving end-to-end execution.

Responsibilities Include

• Managing profitability and scaling growth for D2C brands
• Acting as a “CEO” for each assigned brand, overseeing their overall growth
  

strategy

• Taking high-level business decisions around website, marketing, design,
  

and brand growth

• Leading process improvements and scaling initiatives across different
  

categories

• Collaborating closely with D2C partners to tailor solutions that meet
  

growth targets

Key Competencies & Skill-Sets

• Strong analytical and problem-solving skills
• Business acumen with a strategic mindset
• Excellent presentation and communication skills
• Highly self-motivated with a disciplined approach
• Client-centric and result-oriented
• Cross-functional collaboration skills
• Result-driven with the ability to prioritize effectively and drive actions
  

Location: Work from Office (6d/week), Bangalore
Company's Website- https://shopdeck.com/Skills: analytic problem solving,client centric,communication