Performance Marketing Specialist

Position: Performance Marketing

Experience: 4-5 years

Location: Ghitorni, New Delhi, Delhi

📌 Preferred Background Advertising Agency

Are you a data-driven marketing maestro with a proven track record of turning campaigns into successes? Look no further! Ofactor Communication, a prominent ad agency in Delhi, is seeking an experienced Performance Marketer with 4-5 years of hands-on experience to join our dynamic team. If you're adept at decoding analytics, devising strategies that drive results, and thriving in a collaborative office environment, we're excited to hear from you.

Responsibilities:

• Data-Driven Strategies: Devise and execute performance marketing strategies that align with clients' goals, focusing on maximizing ROI and achieving key metrics.
• Campaign Management: Plan, launch, and optimize paid advertising campaigns across various platforms, including PPC, social media, display, and more.
• Analytics Expertise: Dive into data to extract actionable insights, continuously monitoring campaign performance and refining strategies based on real-time feedback.
• Conversion Optimization: Develop and implement strategies to improve landing page performance, user experience, and conversion rates.
• Budget Allocation: Manage advertising budgets effectively, ensuring resources are distributed for maximum impact and cost-efficiency.
• A/B Testing: Conduct A/B tests to refine ad copy, visuals, and landing page elements for optimal results.
• Collaborative Approach: Work closely with our creative and content teams to align messaging, visuals, and strategy for cohesive campaigns.
• Stay Ahead: Keep a pulse on industry trends, emerging technologies, and digital marketing best practices to keep campaigns cutting-edge.

Qualifications:

• A Bachelor's degree in Marketing, Business, or a related field (preferred).
• 4-5 years of proven experience in performance marketing, preferably within an agency environment.
• Proficiency in using marketing analytics tools and platforms to analyze data and derive insights.
• Demonstrated success in planning and executing paid campaigns across platforms such as Google Ads, Facebook Ads, etc.
• Strong understanding of conversion tracking, audience segmentation, and retargeting strategies.
• A/B testing and experimentation experience to optimize campaign performance.
• Excellent communication skills to collaborate effectively with cross-functional teams.
• Proven ability to manage multiple campaigns, budgets, and deadlines.
• Strategic thinking and problem-solving skills to adapt to changing campaign dynamics.
• Certifications in platforms like Google Ads or Facebook Blueprint (a plus).
• Knowledge of SEO and content marketing principles (a plus).

Perks and Benefits:

• Competitive compensation package commensurate with your experience and skills.
• An opportunity to be part of a creative and collaborative environment in Delhi's vibrant marketing scene.
• Inspiring office space that fosters innovation and teamwork.
• Engaging projects for well-known clients that challenge and showcase your expertise.
• Professional growth opportunities, including industry networking events and skill enhancement programs.
• A diverse and inclusive company culture that values creativity, collaboration, and excellence.

If you're a Performance Marketer who thrives on data, excels in strategy, and is ready to make a meaningful impact at Ofactor Communication in Delhi, we encourage you to apply. Join us in shaping campaigns that drive real results and redefine marketing excellence.