Performance Marketing Specialist

About AAA Digital

AAA Digital is a premier, data-driven digital marketing and strategic consultancy firm. We have successfully managed over ₹5 Crore in ad spending for clients worldwide, delivering significant ROI and measurable growth. Our expertise lies in providing high-level strategic digital marketing audits, advanced PPC program management, comprehensive SEO/SEM strategies, and specialized B2B lead generation via LinkedIn.

We are looking for an analytical powerhouse to manage and scale these high-stakes performance advertising programs.

The Role Requirements:

As a Paid Performance Marketing Specialist, you will be responsible for the end-to-end execution, management, and strategic optimization of paid digital acquisition programs for our global client portfolio. This role requires a specialist who can not only execute campaigns flawlessly but also think strategically, contributing to the high-level consultancy and auditing services that define AAA Digital.

Key ResponsibilitiesStrategic PPC Program Management

• Budget Mastery: Directly own and manage multi-currency, multi-channel ad budgets for clients, ensuring the efficient deployment in collective ad spend to meet aggressive CPA, ROAS, and lead volume targets.
• Core Channel Execution: Execute, monitor, and optimize high-value campaigns across key platforms:
• Google Ads (PPC, Search, Display, Shopping, YouTube): Driving direct conversions, sales, and lead generation.
• Meta (Facebook/Instagram): Leveraging advanced audience targeting for full-funnel activation.
• LinkedIn, Snapchat & TikTok Advertising: Developing, managing, and executing targeted B2B lead generation campaigns daily.
• Testing & Innovation: Lead structured A/B testing programs for ad copy, creative assets, landing pages, and sophisticated bidding strategies to continuously enhance campaign efficiency and output.

Auditing, Analysis, & Strategic Consultancy

• Performance Audits: Conduct comprehensive digital marketing and PPC program audits for new and existing clients, identifying inefficiencies and proposing actionable strategies for rapid improvement.
• Data-Driven Consultancy: Utilize advanced analytics (GA4) to report performance, translate complex data into client-facing strategic recommendations, and directly influence the client's overall digital marketing strategy (integrating PPC with SEO/SEM insights).
• Funnel Optimization: Work closely with client and internal teams to improve post-click experiences, landing page conversion rates, and overall lead quality.

Cross-Functional Collaboration & Reporting

• Collaborate closely with the SEO/SEM and Content teams to ensure maximum campaign effectiveness, leveraging keyword data and content assets across both paid and organic channels.
• Prepare and present detailed, high-level performance reports and strategic roadmaps to internal stakeholders and clients.
• Stay current with global platform updates, algorithm changes, and emerging ad technologies relevant to worldwide markets.

Required Qualifications

• 3+ years of dedicated, hands-on experience managing and scaling paid advertising campaigns with a verifiable track record of managing budgets exceeding ₹2 Crore annually.
• Expert proficiency in Google Ads (all campaign types) and Meta Ads Manager.
• Proven experience managing and optimizing LinkedIn Advertising campaigns for B2B lead generation.
• Strong understanding of the interplay between PPC, SEO, and SEM methods.
• Deep expertise in web analytics, attribution models, and conversion tracking (e.g., GA4, GTM).
• Exceptional communication skills, capable of presenting complex data and strategies to clients clearly and concisely (essential for a consultancy role).

Preferred Qualifications

• Experience with cross-border/multi-region advertising campaigns and currency management.
• Certification in Google Ads, Meta Blueprint, or related platforms.
• Experience with programmatic advertising or other B2B platforms (e.g., Quora, Reddit).

What AAA Digital Offers

• An opportunity to work on high-impact, global campaigns with a large-scale budget portfolio.
• Competitive salary and a performance-based bonus structure tied to client ROI success.
• Exposure to strategic consultancy and high-level client auditing processes.
• Continuous learning and professional development within a data-first, expert team.

How to Apply

If you are a strategic, data-driven specialist ready to deliver world-class performance marketing results on a global scale for AAA Digital, please submit your resume and a brief cover letter detailing your experience with large budgets and strategic consulting to work@aaadigital.marketing

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Ability to commute/relocate:

• Lalbazar, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Paid Marketing: 1 year (Required)

Work Location: In person