Job Description: We are seeking a talented and versatile Copy & Content writer (B2B) to join our creative team. In this role, you will have the opportunity to craft compelling content across various platforms, including websites, social media, email campaigns, and marketing materials. As a key member of our team, you will play a pivotal role in shaping our brand voice and engaging our audience through captivating contents. We are looking for a candidate who is creative, innovative, and able to easily adapt to rapid changes. The ideal candidate should have a proven track record of producing content for B2B sectors. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material. The ideal candidate will be comfortable working in a collaborative environment and using data to make marketing decisions. We are focused on providing a best-in-class customer experience, and you will have a significant role in helping us achieve that goal. Preference will be given to those with a strong writing portfolio, bachelors degree, and relevant work experience. Ad agency experience would be a plus. Roles & Responsibilities: Develop compelling copy: Develop compelling and persuasive copy for digital marketing campaigns, videos, social media posts, collaterals, and internal communication. Ensure the content aligns with the brand voice and effectively communicates the desired message. Copy Editing and Proofreading: Review and revise content to ensure accuracy, clarity, and adherence to brand guidelines. Check for grammar, spelling, and punctuation errors, and ensure consistency in style and tone. Campaign Development: Work closely with the marketing team to conceptualize and develop creative campaign ideas. Collaborate on the development of marketing strategies and tactics and provide input on the messaging and positioning of campaigns. Ideation: Combine different ideas and concepts to create unique and innovative approaches. Look for synergies and connections between seemingly unrelated ideas. Experiment with new combinations and explore how they can add value and engage your B2B audience. Understanding in Branding: Should have a deep interest & understanding of the brand's overall strategy, including its mission, values, target audience, and unique selling propositions. This understanding helps in crafting copy that consistently reflects and reinforces the brand's positioning. Communication: Effective communication is essential for effectively expressing creative concepts to stake holders and team members Market Research: Stay updated with industry trends, competitor analysis, and customer insights. Conduct market research to identify new opportunities and create content that resonates with the target audience. Collaboration: Collaborate with graphic designers, marketing managers, and other team members to ensure the content aligns with visual elements and overall marketing objectives. Provide guidance and support to junior copywriters when necessary. Audience Understanding: Understanding the target audience is crucial for a copywriter to create copy that resonates with them. They should research and analyse the audience's demographics, preferences, pain points, and aspirations to develop content that speaks directly to their needs and desires. Adaptability: Stay up to date with emerging digital marketing trends, new platforms, and evolving consumer behaviours. Adapt your writing style and approach to suit different digital channels and target audiences. Compliance: Ensure that all content complies with legal and ethical guidelines, including copyright laws, data protection, and advertising regulations. Team Leadership & Mentorship: Lead, mentor, and motivate a team of copywriters and content creators. Assign projects, set deadlines, and provide constructive feedback to team members. Foster a collaborative and positive team environment that encourages creativity and professional growth. Conduct performance reviews and identify training and development opportunities for the team. Project Management: Manage content projects from initial concept and planning through execution and delivery. Develop project timelines, allocate resources effectively, and track progress. Collaborate with cross-functional teams (e.g., marketing, design, product) to ensure seamless project execution. Identify and mitigate potential project risks and challenges. Ensure projects are delivered on time, within budget, and to a high standard of quality. Skills: Exceptional Writing Skills: Creativity Strategic Thinking Research Skills Adaptability Attention to Detail Collaboration Knowledge of Digital Marketing and Advertising Continuous Learning Good command of English Requirements: Min 5 years experience in copy & content writing Ad agency experience would be a plus Bachelor's degree in English, Journalism, Marketing, or Communications Demonstrated portfolio About Centena: Centena Group is a ‘Great Place to Word certified’ company based out of Dubai. It is an international conglomerate with diversified divisions including, Marine engineering, Security & identification, Industrial process solutions, Life analytical sciences and educational solutions. Centena is committed to the growth and development of its employees. The company provides various learning and development programs, including training, workshops, mentorship, and career advancement opportunities. Employees are encouraged to expand their skills and knowledge to reach their full potential. We have a separate wing for employee engagement programmers named ‘Colours’.

About the Role We are seeking a Senior SEO Executive with advanced expertise in Semantic SEO , Topical Authority , Answer Engine Optimization (AEO) , and Geo-SEO strategies to lead our search visibility efforts across multiple digital assets. This role requires a deep understanding of the evolving search landscape, structured data, and content architecture that ranks for both traditional search engines and answer-based interfaces (like Google SGE and voice assistants). Key Responsibilities Semantic SEO & Content Structuring Optimize website architecture and content using entity-based SEO techniques. Implement schema markup (JSON-LD) to enhance rich results and SERP features. Collaborate with content teams to create intent-driven and semantically rich content. Topical Authority Building Strategize and implement content cluster models to establish domain topical relevance. Conduct in-depth keyword and entity research using tools like SEMrush, Ahrefs, or InLinks. Audit internal linking structures and optimize to reinforce topic hierarchies. Answer Engine Optimization (AEO) Optimize content for voice search and featured snippets. Implement FAQs, how-tos, and zero-click content tailored for Google's SGE, Alexa, and Siri. Track and enhance visibility in People Also Ask,” knowledge panels, and entity boxes. Geo & Local SEO Optimize websites for region-specific searches using location-based schema and landing pages. Manage Google Business Profiles (formerly GMB) and local citation consistency. Track and report performance of geo-targeted keywords and multi-location SEO strategies. Technical SEO Collaboration Work closely with dev and UX teams to implement SEO recommendations. Support crawlability, site speed, structured data, canonicalization, and mobile optimization. Use tools like GSC, Screaming Frog, and GTM to identify and resolve technical issues. Keyword Strategy Development Conduct comprehensive keyword research based on search intent, semantic relevance, and SERP features. Develop topic clusters, long-tail keyword plans, and entity-based keyword maps aligned with business goals. Leverage tools like SEMrush, Ahrefs, Google Keyword Planner, SurferSEO, and InLinks to identify ranking opportunities and content gaps. Build and maintain keyword tracking dashboards for monitoring position changes, competition, and CTR across key landing pages. Collaborate with content teams to align keywords with content briefs, meta tags, header structures, and internal links. Regularly audit keyword performance to refine targeting based on ranking volatility, intent shifts, and algorithm updates. Reporting & Analysis Create SEO performance dashboards and monthly reports. Analyze keyword rankings, traffic, CTR, and conversion data to improve ROI. Stay ahead of SEO algorithm updates and industry trends. Requirements 3–5 years of hands-on experience in advanced SEO strategies. Strong knowledge of Semantic SEO, schema markup, and NLP-driven optimization. Proven experience in building topical authority for B2B or B2C websites. Experience optimizing content for Answer Engines and featured snippet acquisition. Proficiency in geo-targeted SEO, multilingual/multiregional SEO is a plus.

Role Overview We are seeking a highly skilled Performance Marketing Specialist to lead and manage advertising campaigns across Google Ads , LinkedIn Ads , and Meta Ads (Facebook & Instagram) . This role requires a data-driven professional who can strategize, execute, and optimize campaigns to generate high-quality leads, drive conversions, and maximize return on ad spend (ROAS) across both B2B and B2C verticals. Key Responsibilities Google Ads Campaigns Plan, execute, and optimize campaigns across Search, Display, YouTube, Shopping, and Performance Max. Conduct keyword research, build audience targeting, and run A/B tests on ad copy and extensions. Set up conversion tracking, enhanced conversions, and remarketing using Google Tag Manager. Monitor and report on campaign performance metrics including CTR, CPC, conversion rate, and ROAS. LinkedIn Ads (B2B Focus) Create and manage Sponsored Content, Lead Gen Forms, Message Ads, and Text Ads targeting decision-makers. Develop and manage job-title, industry, company-size, and ABM-based targeting strategies. Optimize lead generation campaigns to reduce CPL and improve lead quality. Align LinkedIn campaigns with sales goals and B2B funnel stages. Meta Ads (Facebook & Instagram) Manage campaigns across Traffic, Engagement, Conversions, Lead Generation, and Retargeting objectives. Create and test custom audiences, lookalike audiences, and interest/behavior-based targeting. Optimize creatives, placements, and bidding strategies for campaign effectiveness. Track performance through Meta Events Manager and troubleshoot pixel tracking issues. Analytics & Reporting Develop real-time dashboards using GA4, Looker Studio, and platform-native tools. Generate weekly and monthly reports with insights and recommendations. Conduct full-funnel analysis and multi-channel attribution modeling. Use data to guide budget allocation and scaling decisions. Campaign Strategy & Execution Plan and execute full-funnel paid campaigns aligned with business objectives. Coordinate with creative, content, and web teams to develop ad assets and landing pages. Forecast budgets, manage spends, and adjust campaigns to meet KPIs and ROI goals. Maintain testing frameworks and implement continuous optimizations. Requirements 3 - 5 years of experience in performance marketing with proven success in Google Ads, LinkedIn Ads, and Meta Ads. Expertise in audience segmentation, media buying, campaign optimization, and funnel strategy. Strong knowledge of Google Ads Editor, Google Tag Manager, Meta Business Suite, and GA4. Proficient in ad copywriting, creative briefing, and collaboration with design teams. Excellent analytical, project management, and communication skills. Preferred Qualifications Google Ads Certification and Meta Blueprint Certification. Experience with LinkedIn Campaign Manager and Account-Based Marketing (ABM). Knowledge of CRM integrations with HubSpot, Salesforce, or Zoho. Familiarity with heatmap or session recording tools (e.g., Hotjar) and advanced analytics platforms.

We are seeking an experienced HR Recruiter with a proven track record in senior and mid-level hiring. The ideal candidate will be responsible for managing the full recruitment life cycle, collaborating with department heads, and implementing effective sourcing strategies to attract top talent aligned with organizational goals. Key Responsibilities Lead the end-to-end recruitment process for Junior to senior-level positions across departments. Partner with business leaders and hiring managers to understand manpower needs and role requirements. Develop and execute sourcing strategies using various channels (LinkedIn, job portals, referrals, social media, and headhunting). Screen resumes, conduct initial interviews, and shortlist qualified candidates. Manage and coordinate interview schedules, feedback collection, and final selection processes. Maintain strong candidate pipelines and a talent pool for critical roles. Negotiate offers and manage pre-joining formalities. Ensure a seamless candidate experience from application to onboarding. Track and report recruitment metrics like time-to-fill, cost-per-hire, and quality of hire. Implement employer branding strategies and participate in job fairs or networking events. Maintain recruitment data and prepare dashboards for management review. Required Skills & Qualifications Bachelors/Master’s degree in Human Resources, Business Administration, or related field. 8+ years of experience in recruitment, with a focus on middle and senior-level roles. Strong knowledge of sourcing techniques and recruiting tools (LinkedIn Recruiter, Naukri, etc.). Excellent interpersonal and stakeholder management skills. Proven ability to work under pressure and meet tight deadlines. Strong negotiation and communication skills. Experience with ATS (Applicant Tracking System) is a plus.

We are looking for a highly skilled Full Stack Developer with 5+ years of experience in web development and strong expertise in PHP frameworks (Laravel, WordPress, Magento), frontend technologies (HTML, CSS, JavaScript), and AI-based integrations. The ideal candidate should have hands-on experience in AI development and programming, with the ability to build AI tools, plugins, integrations, and AI agents. This role involves supporting intelligent automation in areas such as marketing workflows, personalization, and customer engagement. Key Responsibilities: Design, develop, and maintain dynamic web applications using Laravel, PHP, and Magento. Create responsive and interactive UIs using HTML5, CSS3, JavaScript, and modern frontend frameworks. Customize Magento themes and develop custom modules. Integrate third-party APIs and web services. Develop and integrate AI tools, plugins, and agents using platforms like OpenAI, Hugging Face, Microsoft Azure AI, or custom models. Implement AI-powered features such as chatbots, recommendation systems, predictive analytics, and automated workflows. Collaborate with marketing teams to build AI-driven automation tools (campaign optimization, lead qualification, A/B testing, etc.). Maintain clean, scalable, and well-documented code. Perform debugging, performance tuning, and code optimization. Ensure cross-browser/device compatibility and a high standard of user experience. Stay up to date with emerging technologies, especially in AI, automation, and full-stack development. Manage server environments (Linux, Apache/Nginx), including deployment and monitoring. Required Skills: 5+ years of full-stack development experience, with a strong portfolio of web projects. Expert in Laravel, Core PHP, Magento (1.x / 2.x) development and theme customization. Proficient in HTML5, CSS3, JavaScript, jQuery, and responsive design. Strong experience with REST APIs, AJAX, and MySQL. Proven experience in AI development and integration, including working with Python, Node.js, or related environments. Integration experience with OpenAI, LangChain, Dialogflow, or other AI platforms. Experience building or integrating AI-powered plugins, automation tools, or agents. Familiarity with marketing technologies (e.g., HubSpot, Salesforce, Microsoft Dynamics, Zapier, Make) is a plus. Version control proficiency using Git. Solid understanding of server-side scripting and server configuration. Strong analytical and problem-solving skills. Good to Have: Experience with React, Vue.js, or similar frontend frameworks. Familiarity with vector databases (e.g., Pinecone, FAISS) and embedding models. Knowledge of SEO best practices, Redis/Memcached, and Linux hosting. Exposure to secure coding practices and scalability optimization. Qualifications: Bachelors degree in Computer Science, Information Technology, or equivalent experience.

Roles & Responsibility : Audit Scheduling and Follow up of Audit report from IMS auditors. Responsible for QHSE and IMS Documents Control. Conduct QHSE Inspections and Audits. Training Coordination - Conducting Feedback, Training Effectiveness Raise NCC/ PP in case of process improvement and deviation of practices. Maintain Non-Conformity Log and Follow-up of Closeout. To make Customer Feedback Calls Telephonic calls and conduct Satisfaction Survey. Collect QHSE Data required for Quarterly Reviews. Maintain Hazard Identification register, Aspect Impact Study and Legal register. Maintain Incident Register, QHSE Statistics. Capturing Process gaps and Supporting in Process Optimization. Involve in calculating Cost reduction through process improvements. Maintain/ Develop Inspection Checklist. Etc Uploading CGNET documents and ensure visibility of IMS documents to all Employees. Assisting QHSE Manager in all QHSE matters.