Performance Marketing Specialist

Job Title:

About Xira Infotech:

Xira Infotech is a dynamic digital marketing agency with a focus on software development, dedicated to helping businesses thrive in the digital landscape. Our team combines creativity, technical expertise, and strategic thinking to deliver innovative solutions that drive results for our clients.

We are seeking a talented and experienced Performance Marketing Specialist to join our team in Vapi, Gujarat. As a Performance Marketing Specialist at Xira Infotech, you will be responsible for developing, implementing, and optimizing digital marketing campaigns across various channels to drive measurable results and achieve our clients business objectives.

Performance Marketing Specialist Job Responsibilities:

1. Develop and execute performance marketing strategies to drive website traffic, increase lead generation, and improve conversion rates.


2. Plan and manage online advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.


3. Conduct keyword research, ad copywriting, and A/B testing to optimize campaign performance and ROI.


4. Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and ROAS, and provide actionable insights and recommendations for improvement.


5. Collaborate with the creative team to develop engaging ad creatives, landing pages, and other digital assets.


6. Stay updated on industry trends, best practices, and emerging technologies in performance marketing and digital advertising.


7. Work closely with clients to understand their business goals, KPIs, and target audience, and tailor marketing strategies accordingly.


8. Track and report on campaign performance, budget utilization, and ROI to stakeholders on a regular basis.

Performance Marketing Specialist Requirements:

1. Bachelor s degree in Marketing, Advertising, Business, or a related field.


2. Minimum of 2 years of experience in performance marketing, digital advertising, or related roles.


3. Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other digital advertising platforms.


4. Strong analytical skills and ability to interpret data to drive decision-making and optimize campaigns.


5. Excellent communication skills and ability to collaborate effectively with cross-functional teams and clients.


6. Self-motivated and results-oriented, with a passion for staying ahead of industry trends and best practices.


7. Prior experience in software development or technology-related industries is a plus.

Work Schedule:

Monday to Saturday, 9:30 AM to 6:30 PM

Join us at Xira Infotech and be part of a dynamic team that is passionate about delivering innovative digital marketing solutions. If you have a proven track record of driving results through performance marketing and are looking for a new challenge, we d love to hear from you! Apply now with your resume and cover letter.