🎨 Role: Fashion Designer 📍 Location: Erode, Tamil nadu | 🕒 Full-time | 🧵 Apparel/Fashion Industry At HAY! , we’re building one of India’s fastest-growing fashion brands — rooted in style, comfort, and everyday wear that resonates with women across the country. From 40 stores to 100+ in the making, we’re scaling fast while keeping design and innovation at the heart of everything we do. We’re now looking for a Fashion Designer to join our growing team. If you're excited about Silhouettes, print development, and creating clean tech packs , we’d love to hear from you. 🔧 Your Core Responsibilities: Design functional and trend-led silhouettes. Develop original prints and placement artworks suitable for production Create accurate, detailed tech packs using Adobe Illustrator Research and apply seasonal trends, color palettes, and surface techniques Collaborate with textile designers, sampling units, and merchandisers Review fit samples, communicate changes, and manage approvals 🎓 Qualifications & Skills: 0–3 years of experience in W omen’s fashion design Degree/Diploma in Fashion Design from a recognized institute Strong portfolio showcasing Indian silhouettes, prints, and CADs Understanding of fabric fall, trims, garment construction, and ornamentation 💻 Software Proficiency: Adobe Illustrator – flat sketches, CADs, and print layouts Adobe Photoshop – print design, color correction, presentation boards MS Excel or Google Sheets – for basic tech pack documentation ✨ Why Join HAY! Design for a fast-growing brand with national visibility Be part of a young, passionate, and creative team Work on live collections with quick turnarounds and high impact Contribute to a brand that blends tradition with trend Show more Show less

👗 Head of Retention Marketing 📍 Location: Erode, Tamilnadu 🕒 Experience: 3 -5 years 💼 Industry: Fashion | D2C | Retail | E-commerce About HAY! We’re not just a fashion brand. We’re a movement. Born in South India and now spread across 40+ stores, HAY! is on a mission to redefine everyday fashion for women. Think comfort-first silhouettes, trending colors, and collections that actually get what real women want. Now, we’re scaling—fast—and we’re looking for the right people to shape how we grow from here. About the Role – Head of Retention Marketing We’re looking for someone who knows how to turn a first-time buyer into a forever fan. You’ll lead our retention marketing efforts across WhatsApp, email, push, and loyalty—building journeys that are data-driven and delightfully human. You'll have ownership of customer lifetime value, repeat purchases, and CRM-led campaigns that drive our next phase of growth. 🔑 Key Responsibilities Build and lead retention marketing strategy across CRM channels (WhatsApp, Email, Push, Loyalty, Referral). Own and optimize the full customer lifecycle: onboarding, nurture, win-back, and loyalty loops. Design event-specific and product-specific campaigns (new collection drops, festivals, collabs). Collaborate with design and content to create thumb-stopping communication that reflects HAY’s aesthetic. Use data tools (Contlo, WebEngage, Klaviyo) to experiment, iterate, and scale what works. Drive actionable cohort insights and set benchmarks for CM3, ROAS, and repeat AOV. Spot drop-offs in the funnel—and fix them creatively and efficiently. Support influencer & community-driven retention campaigns. 📊 KPIs to Drive Repeat Purchase Rate Customer Lifetime Value (LTV) AOV of Repeat Orders CRC vs ROAS Retention CM2 / CM3 ✅ Who You Are 3-5+ years in retention marketing (preferably in D2C / fashion / e-comm) Hands-on with CRM tools (Contlo, WebEngage, Klaviyo or similar) Strong grasp of customer psychology, funnel metrics, and lifecycle marketing Creative thinker with an analytical brain—comfortable with A/Bs, cohorts, test/control logic Eye for good design + messaging—understand what clicks with Millennial women Passion for fashion, customer delight, and building brand love Show more Show less

Fashion Designer 📍 Remote / On-site(Erode, Tamilnadu) 💼 Fashion Designer About HAY! At HAY! , fashion isn’t just about trends—it’s about understanding real women and designing for their everyday lives. We’re a rapidly growing D2C women’s fashion brand with 40+ stores across India, known for reinventing wardrobe staples. With bold silhouettes, easy fits, and a customer-first approach, we’re rewriting the rules of womenswear. 🔍 We’re Looking For: A Fashion Designer with strong technical knowledge and creative flair —someone who understands garment construction, fabric behavior, regional tastes, and fast fashion workflows. 🧵 Responsibilities Design original and trend-forward pieces Create accurate tech packs, measurements, and detailing specifications for production Collaborate with the in-house team on theme development, print direction(AOP's and placements), and trims Manage quick turnarounds for weekly/monthly design drops Provide creative inputs during sampling and prototype evaluation Ensure designs are fashion-forward yet commercially viable ✅ Requirements 1-5 years of hands-on fashion design experience (ethnicwear/Indo-fusion) Strong knowledge of garment construction, fit, draping, fabric behavior, and pattern corrections Proficiency in Adobe Illustrator, Photoshop, or any design software for flats/specs Ability to adapt designs based on regional tastes and customer data insights Excellent eye for detailing, color theory, and styling Experience working with fast-paced brands or weekly drops is a bonus Why Work With Us? Design for a growing brand with strong retail presence & national reach Get creative freedom and flexible working Opportunity to collaborate on multiple brands under the HAY umbrella (EDITIONS, SNOOZE) Be part of a team that celebrates bold ideas, faster fashion cycles, and real results Show more Show less

🎥 Videographer & Video Editor 📍 Location: Erode, Tamilnadu 🕒 Full-Time | 1-5 Years Experience 💼 Industry: Fashion | D2C | Social Media | Content Creation About HAY! At HAY! , fashion doesn’t just walk—it tells stories. We’re a fast-growing fashion brand loved by women across India for our easy, everyday pieces. With 40+ stores and three brands under our wing (HAY!, EDITIONS & SNOOZE), we’re looking to take our content game to the next level—and we need a visual storyteller to help us do just that. If you're someone who sees the world through a cinematic lens and lives for aesthetic edits, scroll no further. You belong with us. 🎬 What You’ll Do: Plan, shoot, and edit reels, behind-the-scenes clips, interviews, store stories, fashion films & more Work closely with our creative team to turn brand briefs into scroll-stopping visuals Operate camera, lighting, and audio gear confidently on set (store shoots, outdoor, lifestyle etc.) Own the post-production process—editing, adding transitions, music, motion graphics, and color grading Create content that feels fresh, fast, and on-trend (especially for Instagram, YouTube & Reels) Manage all footage, backups, and files like a pro Bring consistency and creativity to all brand video outputs Stay on top of content trends and bring in new techniques or styles 🔧 Skills You’ll Need: Proficiency in Adobe Premiere Pro / Final Cut Pro / DaVinci Resolve Youtube video production and editing Bonus: Experience in After Effects or motion graphics tools Great eye for composition, lighting, framing, and movement Experience in color correction, audio editing & sound design Confidence to shoot independently and manage end-to-end production A strong portfolio that shows your range (fashion/lifestyle preferred) Ability to manage multiple edits on tight timelines Self-starter with a creative POV and love for fashion storytelling Willingness to travel 🎓 Your Background: 1-5 years of professional experience in video production/editing Bachelor’s degree in film/media/design is a plus, but not a deal-breaker Experience working with brands, content studios, or agencies is appreciated Strong understanding of social-first content (Instagram, YouTube, etc.) 💡 What We Offer: Competitive salary and creative freedom A chance to build a visual voice for a leading Indian fashion brand A fast-paced, collaborative work environment Access to in-house shoots, studios, stylists, and the real stories behind fashion Opportunities to work on campaign films, mini-docs, creator collabs & more Show more Show less

Retail Sales Executive: The Retail Sales Executive will be responsible for promoting and selling products to customers, ensuring they have a seamless and positive shopping experience. This role requires a motivated, energetic individual with strong communication skills and a passion for sales. Key Responsibilities: Sales Performance: Meet and exceed sales targets by actively engaging with customers and identifying their needs. Customer Service: Provide exceptional customer service, including greeting customers, assisting with product selection, and answering queries. Product Knowledge: Maintain up-to-date knowledge of product offerings, promotions, and store policies to advise customers effectively. Visual Merchandising: Assist in maintaining an attractive store layout, ensuring products are well-organized, and promotions are displayed according to company standards. Inventory Management: Help with stock management, including receiving deliveries, arranging stock, and conducting inventory checks. Sales Reporting: Track sales performance and provide feedback to the management team regarding customer preferences, trends, and product demand. Promotions and Upselling: Promote sales and special offers to customers and suggest add-on products or upgrades. Customer Feedback: Collect and relay customer feedback to management for improvements in product offerings or store operations. Team Collaboration: Work closely with other team members to ensure a positive, productive, and cooperative working environment. Job Types: Full-time, Part-time Pay: ₹10,000.00 - ₹13,000.00 per month Schedule: Day shift Evening shift Supplemental Pay: Yearly bonus Language: Tamil . English (Preferred) Shift availability: Day Shift (Preferred) Work Location: In person

Job Title: Social Media & Brand Strategy Manager (Content + Execution) Location: Erode (Travel Required) Type: Full-Time Experience Level: 2–4 Years Preferred Reporting To: Founder About the Brand: HAY! is one of South India’s fastest-growing women’s wear brands — known for elevated everyday fashion that resonates with real women across India’s smaller cities and towns. From kurtas and co-ords to dresses and maternity wear, HAY! is redefining what accessible fashion looks and feels like. We’re a founder-led brand with 40+ stores, growing fast — and we’re looking for someone to build our digital story alongside us. About the Role: We’re hiring a Social Media & Brand Strategy Manager who can do it all — capture real content, edit engaging videos and photos, and build a strong, scroll-stopping digital presence for HAY! You’ll travel with the founder, shoot authentic moments, plan monthly content, and shape the way our brand shows up online. This is a rare opportunity to work directly with the founder of a fast-growing D2C fashion brand and be the voice behind its digital storytelling. Key Responsibilities: 🎥 Content Creation – Photos & Videos Travel with the founder to stores, shoots, and events to capture raw, relatable content. Shoot & edit high-retention Instagram Reels, YouTube Shorts, and photo content that reflects the brand’s vibe. Use editing tools like InShot, CapCut, Lightroom, Snapseed, etc. 📱 Social Media Management Manage our brand presence across Instagram, YouTube Shorts, and other digital platforms. Post consistently and build a strong brand tone that speaks to our audience. Monitor engagement (DMs, comments) and grow our digital community. 📈 Content Strategy & Calendar Planning Plan monthly content calendars in sync with product launches and campaigns. Pitch ideas for viral reels, carousels, storytelling posts, and campaigns. Track analytics and double down on content that works. 🧠 Brand Strategy & Growth Translate HAY’s brand story into daily digital content — aesthetic, honest, and high-engagement. Ideate campaigns and storytelling series that create emotional connect and build brand love. Work closely with the founder and marketing team to align social with larger brand strategy. Must-Have Skills: Strong skills in video/photo creation and editing Willingness to travel and shoot content live (on phone) Deep understanding of aesthetics, storytelling, and brand tone Hands-on knowledge of Instagram Reels and digital trends Fluent in English (Tamil bonus) Bonus If You Have: Fashion/lifestyle/D2C brand experience Basic knowledge of photography, styling, or influencer collabs Experience working closely with founders or startups What You’ll Get: A front-row seat to building a women’s wear brand from South India to across India Creative freedom to experiment and bring fresh ideas Work directly with the founder and be part of key brand-building moments Fun travels, real storytelling, and a brand that actually values people behind it

Job Title: Fashion Designer – AOP Specialist (Women’s Wear) Location: [Insert City / Remote] Experience: 2–4 years preferred Type: Full-Time Brand: HAY – Fashion for Every Day About Us At HAY , we create everyday fashion that feels stylish, relatable, and accessible—especially for women in India’s Tier 2 and Tier 3 cities. With 40+ retail outlets and a growing digital presence, we offer a wide range of silhouettes including kurtis, dresses, co-ord sets, and more. We follow a fast fashion model , releasing fresh and trend-forward collections every few weeks—with 100 to 200+ designs dropping each month across categories. What You’ll Do Design women’s wear with a strong focus on AOP (All-Over Print) integration , especially for kurtis, dresses, and everyday wear Create original AOPs that are commercially appealing and aligned with fabric and silhouette requirements Collaborate with textile, sourcing, and production teams to ensure your prints translate beautifully from digital to fabric Work on print development, color variations, and production-ready artwork , contributing to our fast-paced drops Stay updated on print and silhouette trends in both Indian and global markets Contribute to a team that regularly rolls out high-volume, high-impact collections across HAY’s retail network What We’re Looking For 2+ years’ experience in fashion design, preferably within a fast fashion or retail environment A strong portfolio showcasing original AOPs, repeat patterns , and their application on garments Proficiency in Adobe Illustrator, Photoshop , and other garment rendering tools Familiarity with woven fabrics like cotton, rayon, viscose, etc. Ability to work with speed, precision, and a commercial mindset in a high-output environment Strong collaboration and communication skills to work cross-functionally with multiple teams Why Join HAY? Contribute to 100–200 new designs monthly , helping shape what women across India wear every day See your designs come to life in 40+ retail stores and online platforms Be part of a brand that blends scale with speed , and design with purpose Work in a creative team that values bold ideas and fast execution Design for impact. Design for scale. Design for HAY.

👗 We’re Hiring: Senior Merchandiser – Fashion & Apparel (Woven Focus) 📍 Location: Erode, Tamilnadu | 🕐 Full-Time | ✨ Experience: 3+ Years We’re looking for a Senior Merchandiser with strong expertise in woven fabrics to lead coordination across design, sourcing, and production. If you understand the depth of fabric behaviour, trims, and execution timelines — and love making ideas launch-ready — this role is for you. About HAY: HAY is a fast-growing women’s wear brand that blends comfort, culture, and everyday style. With 40+ stores across India and a strong online presence, we design elevated yet accessible fashion for real women — from students to working professionals and young moms. We're on a mission to bring thoughtfully designed fashion closer to Tier 2, 3, and 4 cities through retail, ecommerce, and franchise expansion. Key Responsibilities: 🧵 Fabric & Trim Sourcing (Woven Focus) Source and develop woven fabrics in sync with design requirements (cotton, viscose, rayon, etc.) Build and maintain a vendor network for consistent quality and competitive pricing Manage lab dips, strike-offs, and bulk fabric follow-ups 🎯 Cross-Functional Coordination Be the main bridge between designers, sourcing, and production teams Follow up daily to ensure samples, fabric developments, and POs are progressing on time 🖨️ Print & Surface Development Coordinate with print vendors for design transfers, strike-off approvals, and corrections Ensure timely execution of digital/rotary prints, embroideries, and other embellishments 🏭 Bulk Production Support Work with production teams to ensure smooth flow from design handover to bulk delivery Identify delays early, escalate issues, and ensure all targets are met 🗓️ Calendar Ownership Create, manage, and track collection launch calendars — keeping all stakeholders aligned Ensure timely readiness of collections across seasons What You Bring: 🔹 3–7 years of experience in merchandising for apparel brands 🔹 Strong technical knowledge of woven fabrics, printing, and trims 🔹 Excellent follow-up, vendor negotiation, and team coordination skills 🔹 Proficiency in Excel / Google Sheets (Airtable knowledge is a plus) 🔹 Experience working in fast-paced or high-growth fashion setups preferred

🎥 We’re Hiring: Senior Video Editor – Fashion & Lifestyle Content 📍 Location: Erode | 🕐 Full-Time | 🎬 Experience: 3+ Years We’re looking for a Senior Video Editor who knows how to make people stop scrolling. Someone who can turn raw footage into high-retention, aesthetic, story-driven content for Instagram, YouTube, and other platforms. If you live and breathe reels, transitions, and storytelling — we want you on our team. About HAY: HAY is a women’s wear brand redefining everyday fashion for real Indian women. With 40+ stores and a growing digital presence, we create clothing that’s stylish, comfortable, and made for life outside the metro bubble. Our content is story-driven, founder-led, and community-powered — and we’re just getting started. Key Responsibilities: 🎬 Edit High-Impact Content Create scroll-stopping Instagram Reels, YouTube Shorts, and brand videos Work closely with the founder, marketing, and content teams to bring ideas to life Edit product try-ons, styling tips, BTS, customer stories, and campaign videos ✨ Own the Visual Style Maintain and elevate the brand’s visual identity across all content Apply aesthetic transitions, motion graphics, color grading, and music to match mood and tone Keep content snappy, polished, and platform-optimized 🧠 Creative Storytelling Turn basic briefs or raw footage into engaging narratives Add creative direction, text overlays, and storytelling elements that resonate with women audiences 🚀 Stay Trend-Ready Keep up with current reel trends, editing styles, viral formats, and platform algorithms Suggest new formats and editing approaches based on data and trends 🧩 Project Management Manage multiple projects at once while hitting tight deadlines Organize and archive raw and edited footage efficiently What You Bring: 🔹 3+ years of experience in video editing for digital content (fashion or D2C brand experience is a big plus) 🔹 Strong proficiency in tools like Adobe Premiere Pro, Final Cut Pro, CapCut, After Effects, or DaVinci Resolve 🔹 Deep understanding of Instagram Reels, YouTube Shorts, and video-first content 🔹 Ability to work with minimal direction and bring creative ideas to the table 🔹 Strong sense of visual aesthetics, music syncing, and storytelling

As the Social Media & Brand Strategy Manager at HAY!, you will play a crucial role in shaping the digital presence and storytelling of one of South India's fastest-growing women's wear brands. Your primary responsibility will be to create engaging content through photos and videos, capturing authentic moments alongside the founder to reflect the brand's vibe. Through your skills in editing tools like InShot, CapCut, Lightroom, and Snapseed, you will craft high-retention Instagram Reels, YouTube Shorts, and photo content. In addition to content creation, you will also be managing the brand's social media presence across platforms such as Instagram and YouTube Shorts. Consistent posting and the development of a strong brand tone that resonates with our audience will be key aspects of your role. Monitoring engagement metrics and fostering the growth of our digital community will also fall under your purview. Furthermore, you will be responsible for planning monthly content calendars aligned with product launches and campaigns. By pitching innovative ideas for viral reels, carousels, storytelling posts, and campaigns, you will contribute to the brand's digital storytelling strategy. Tracking analytics to optimize content performance and maintaining a cohesive brand narrative online will be essential in this role. Your deep understanding of aesthetics, storytelling, and brand tone will be pivotal in translating HAY's brand story into daily digital content that is aesthetic, honest, and highly engaging. Collaborating closely with the founder and the marketing team, you will align social media efforts with the broader brand strategy to foster emotional connections and build brand affinity. To excel in this role, you must possess strong skills in video and photo creation and editing, along with a willingness to travel and capture live content on your phone. Proficiency in Instagram Reels, knowledge of digital trends, and fluency in English (Tamil being a bonus) are essential. Additionally, having experience in fashion, lifestyle, D2C brands, photography, styling, or influencer collaborations would be advantageous. In return, you will have the opportunity to work closely with the founder, contribute to key brand-building moments, and enjoy creative freedom to experiment and implement fresh ideas. This role offers fun travels, real storytelling experiences, and the chance to be part of a brand that values its people.,