Social Media & Brand Strategy Manager

As the Social Media & Brand Strategy Manager at HAY!, you play a crucial role in shaping the digital presence and storytelling of one of South India's fastest-growing women's wear brands. Your primary responsibility is to create engaging content through photos and videos, capturing authentic moments alongside the founder to reflect the brand's vibe. You will craft high-retention Instagram Reels, YouTube Shorts, and photo content using editing tools like InShot, CapCut, Lightroom, and Snapseed. Key Responsibilities: - Create engaging content through photos and videos to reflect the brand's vibe - Craft high-retention Instagram Reels, YouTube Shorts, and photo content using editing tools - Manage the brand's social media presence across platforms such as Instagram and YouTube Shorts - Develop a strong brand tone that resonates with the audience - Monitor engagement metrics and foster the growth of the digital community - Plan monthly content calendars aligned with product launches and campaigns - Pitch innovative ideas for viral reels, carousels, storytelling posts, and campaigns - Track analytics to optimize content performance and maintain a cohesive brand narrative online - Collaborate closely with the founder and the marketing team to align social media efforts with the broader brand strategy Qualifications Required: - Strong skills in video and photo creation and editing - Willingness to travel and capture live content on your phone - Proficiency in Instagram Reels and knowledge of digital trends - Fluency in English (Tamil being a bonus) - Experience in fashion, lifestyle, D2C brands, photography, styling, or influencer collaborations would be advantageous In this role, your understanding of aesthetics, storytelling, and brand tone will be pivotal in translating HAY's brand story into daily digital content that is aesthetic, honest, and highly engaging. You will have the opportunity to work closely with the founder, contribute to key brand-building moments, and enjoy creative freedom to experiment and implement fresh ideas. This role offers fun travels, real storytelling experiences, and the chance to be part of a brand that values its people.,