Retention Marketing Manager

Job Description

👗 Head of Retention Marketing 📍 Location: Erode, Tamilnadu 🕒 Experience: 3 -5 years 💼 Industry: Fashion | D2C | Retail | E-commerce About HAY! We’re not just a fashion brand. We’re a movement. Born in South India and now spread across 40+ stores, HAY! is on a mission to redefine everyday fashion for women. Think comfort-first silhouettes, trending colors, and collections that actually get what real women want. Now, we’re scaling—fast—and we’re looking for the right people to shape how we grow from here. About the Role – Head of Retention Marketing We’re looking for someone who knows how to turn a first-time buyer into a forever fan. You’ll lead our retention marketing efforts across WhatsApp, email, push, and loyalty—building journeys that are data-driven and delightfully human. You'll have ownership of customer lifetime value, repeat purchases, and CRM-led campaigns that drive our next phase of growth. 🔑 Key Responsibilities Build and lead retention marketing strategy across CRM channels (WhatsApp, Email, Push, Loyalty, Referral). Own and optimize the full customer lifecycle: onboarding, nurture, win-back, and loyalty loops. Design event-specific and product-specific campaigns (new collection drops, festivals, collabs). Collaborate with design and content to create thumb-stopping communication that reflects HAY’s aesthetic. Use data tools (Contlo, WebEngage, Klaviyo) to experiment, iterate, and scale what works. Drive actionable cohort insights and set benchmarks for CM3, ROAS, and repeat AOV. Spot drop-offs in the funnel—and fix them creatively and efficiently. Support influencer & community-driven retention campaigns. 📊 KPIs to Drive Repeat Purchase Rate Customer Lifetime Value (LTV) AOV of Repeat Orders CRC vs ROAS Retention CM2 / CM3 ✅ Who You Are 3-5+ years in retention marketing (preferably in D2C / fashion / e-comm) Hands-on with CRM tools (Contlo, WebEngage, Klaviyo or similar) Strong grasp of customer psychology, funnel metrics, and lifecycle marketing Creative thinker with an analytical brain—comfortable with A/Bs, cohorts, test/control logic Eye for good design + messaging—understand what clicks with Millennial women Passion for fashion, customer delight, and building brand love Show more Show less