Social Media & Brand Strategy Manager

As the Social Media & Brand Strategy Manager at HAY!, you will play a crucial role in shaping the digital presence and storytelling of one of South India's fastest-growing women's wear brands. Your primary responsibility will be to create engaging content through photos and videos, capturing authentic moments alongside the founder to reflect the brand's vibe. Through your skills in editing tools like InShot, CapCut, Lightroom, and Snapseed, you will craft high-retention Instagram Reels, YouTube Shorts, and photo content. In addition to content creation, you will also be managing the brand's social media presence across platforms such as Instagram and YouTube Shorts. Consistent posting and the development of a strong brand tone that resonates with our audience will be key aspects of your role. Monitoring engagement metrics and fostering the growth of our digital community will also fall under your purview. Furthermore, you will be responsible for planning monthly content calendars aligned with product launches and campaigns. By pitching innovative ideas for viral reels, carousels, storytelling posts, and campaigns, you will contribute to the brand's digital storytelling strategy. Tracking analytics to optimize content performance and maintaining a cohesive brand narrative online will be essential in this role. Your deep understanding of aesthetics, storytelling, and brand tone will be pivotal in translating HAY's brand story into daily digital content that is aesthetic, honest, and highly engaging. Collaborating closely with the founder and the marketing team, you will align social media efforts with the broader brand strategy to foster emotional connections and build brand affinity. To excel in this role, you must possess strong skills in video and photo creation and editing, along with a willingness to travel and capture live content on your phone. Proficiency in Instagram Reels, knowledge of digital trends, and fluency in English (Tamil being a bonus) are essential. Additionally, having experience in fashion, lifestyle, D2C brands, photography, styling, or influencer collaborations would be advantageous. In return, you will have the opportunity to work closely with the founder, contribute to key brand-building moments, and enjoy creative freedom to experiment and implement fresh ideas. This role offers fun travels, real storytelling experiences, and the chance to be part of a brand that values its people.,