Performance Marketing Specialist

We are hiring: Performance Marketing Specialist

Company:

Location:

Experience:* 3–5 Years (Strictly Agency Background)

ZenoRealty is building an investor-first real estate brokerage for NCR. Meta Ads will be a core growth engine for us, and we want to build this capability in-house, not depend on agencies.

If you live inside Ads Manager, like experiments, and care about lead quality, read on.

Core Responsibilities

1. Campaign Architecture

• Build, manage, and optimize high-volume lead generation campaigns across

  Meta Ads

  and

  Google Ads

  .
• Expert understanding of the

  3-tier Meta structure

  (Campaign > Ad Set > Ad).
• Set up complete funnel strategies, audience segmentation, and performance flows.

2. Asset & Access Governance

• Manage all assets through

  Meta Business Manager

  , including Partner Codes, Pixels, Conversions API, and Custom Audiences.
• Ensure

  data integrity, hygiene, and compliance

  across all ad accounts and business assets.
• Treat Pixel events, audiences, and CAPI integrations as

  long-term compounding assets

  .

3. Budget Management & Pacing

• Manage, optimize, and scale monthly ad budgets ranging from

  ₹50,000 to ₹20,00,000+

  .
• Monitor pacing, performance thresholds, and efficiency metrics while scaling budgets aggressively.
• Maintain optimal CPL and conversion efficiency even at high-scale spends.

4. AI-Enriched Feedback Loop

• Work closely with the

  Sales Team

  to validate

  lead quality vs. lead volume

  .
• Track leads beyond clicks—optimize based on site visits, funnel behavior, and sales feedback.
• Use AI-driven insights to iterate and refine targeting and creative strategy.

5. Creative Iteration (AI-Enriched)

• Conduct systematic A/B testing of headlines, creatives, formats, and hooks.
• Use performance data to lower

  Cost Per Lead (CPL)

  and improve conversion efficiency.
• Collaborate with leadership to implement strategic creative experiments.

The Ideal Candidate

Agency Veteran

• Has handled

  10+ client accounts simultaneously

  and knows how to operate in structured chaos.
• Looking for a long-term role with deeper ownership, not rapid-fire client churn.

Tech-Savvy Marketer

• Operates strictly via

  Ads Manager

  and does not rely on boosted posts.
• Advanced understanding of

  Lookalikes, Retargeting funnels, Pixel events, CAPI integration

  , and performance-driven digital funnels.

Financially Literate

• Comfortable reading spreadsheets and interpreting campaign data.
• Strong understanding of

  ROAS, CPL, Cost Per Result, conversion value

  , and other performance metrics.
• Ability to convert numbers into actionable insights.

Required Skills & Experience

• 3–6 years of experience in

  Performance Marketing / Paid Ads

  .
• Proven track record of managing and scaling Meta + Google campaigns.
• Strong command over Meta Business Manager, Google Ads UI, Attribution tools, and analytics.
• Excellent communication, reporting, and data interpretation abilities.
• Experience using AI tools for creative generation, insights, and optimization (preferred).