Performance Marketing Specialist

We are looking for a highly driven Performance Marketing Manager who sees AI as an enabler, not a threat. This role is for a modern marketer who blends human creativity with AI-powered efficiency to drive measurable growth. You will work hands-on across content, paid ads, email, design, video, analytics, and automation—owning campaigns end-to-end.

Key Responsibilities Content & AI Strategy

• Write, design, and publish high-conversion content for blogs, social media, email, and website.
• Use AI tools to accelerate ideation, content creation, optimization, and testing—without losing originality.
• Continuously explore and experiment with new AI tools to stay ahead of marketing trends.

Email Marketing

• Create, design, and execute end-to-end email campaigns (templates, automation, workflows).
• Manage list segmentation, A/B testing, and performance optimization.
• Track open rates, CTR, conversions, and improve based on insights.

Paid Advertising (Performance Marketing Core)

• Plan, launch, and optimize campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
• Own keyword research, ad copywriting, bidding strategies, and budget management.
• Drive measurable ROI and deliver detailed performance insights.

Video Creation

• Script, shoot, and edit short-form and long-form marketing videos.
• Work hands-on with tools like Premiere Pro, Final Cut Pro, or similar.

Graphic Design

• Create campaign creatives, social media posts, banners, ads, and presentations.
• Independently design using Adobe Suite, Canva, or similar tools.

Analytics & Reporting

• Track and analyze performance using Google Analytics and ad platform dashboards.
• Generate actionable insights and take proactive corrective actions.
• Prepare performance reports for ongoing optimization.

WhatsApp Marketing

• Plan and execute WhatsApp marketing campaigns for engagement and lead generation.
• Ensure full compliance with platform policies and best practices.

Requirements

• 1–3 years of real hands-on digital marketing experience.
• Strong comfort with AI-powered marketing tools and automation platforms.
• Proven execution skills across:
• Content writing & editing
• Graphic design
• Video editing
• Paid ads setup & optimization
• Proficiency in:
• Google Ads
• SEO
• Social media platforms
• Analytics & reporting tools
• Highly creative, data-driven, detail-oriented, and execution-focused.
• Comfortable working in a fast-paced startup environment where ownership matters.

What We’re Looking For

• A doer, not just a planner.
• Someone who can think creatively, execute independently, and optimize constantly.
• A marketer who leverages AI + human intelligence to deliver consistent performance.

Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹70,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Flexible schedule
• Food provided
• Health insurance
• Internet reimbursement
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Work Location: In person