Performance Marketing Specialist

Company:

Location:

Department:

Designation:

Reports To:

Summary

Performance Marketing Specialist

Key Responsibilities

• Paid Ads Management:

  Plan, launch, and optimize campaigns across Google Ads, LinkedIn Ads, Meta (Facebook & Instagram) Ads, and Microsoft Ads, targeting SaaS buyers across the US, UK, Canada, Australia, South Africa, and India.

• Lead Generation & Funnel Growth:

  Drive MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads) by setting up audience segmentation, retargeting, and account-based targeting.

• Budget & Performance Optimization:

  Manage budgets, track CAC (customer acquisition cost), and optimize campaigns for CTR (click-through rate), CPL (cost per lead), and ROI.

• A/B Testing & Experimentation:

  Continuously test ad copies, creatives, landing pages, and audience targeting to improve conversion rates.

• Creative Direction:

  Collaborate with the design team to develop ad creatives and landing page wireframes, ensuring brand consistency in visuals and messaging.

• Analytics & Reporting:

  Build dashboards, analyze campaign data, and present actionable insights to marketing and sales teams.

• SaaS Marketing Strategy:

  Stay up to date with SaaS industry trends, buyer behavior, and competitor strategies to refine performance campaigns.

• Collaboration:

  Partner with content, product, and sales teams to ensure integrated campaign execution.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in performance marketing, preferably in B2B SaaS.
• Proven track record in running lead-gen campaigns across Google, LinkedIn, Meta, and Microsoft Ads.
• Strong analytical skills with the ability to interpret data and translate it into campaign improvements.
• Familiarity with marketing automation tools, CRM systems, and SaaS marketing funnels.
• Excellent communication and collaboration skills.

Why Join CaseFox? 🚀

1. Be part of a fast-growing SaaS company with a global customer base and the excitement of building legal tech for the future.
2. Work in a dynamic, target-driven environment where new ideas are welcomed, challenges are celebrated, and your contributions truly make an impact.
3. Competitive salary + attractive incentive structures to reward your hard work and results.
4. Continuous learning and professional development with mentorship, workshops, and the chance to grow alongside industry experts.
5. Free lunch at the office (because good food fuels great ideas!).
6. International & national trips ✈️—we believe in exploring the world together and celebrating milestones in style.
7. A vibrant, cloud-based IT team headquartered in a cool, modern workspace—built around collaboration, creativity, and innovation.
8. Fun & inclusive culture 🎉—from team parties and celebrations to festive events, we make sure work feels exciting every single day.
9. Learn with smart, passionate people—join a team where you’re constantly inspired, challenged, and supported.