Product Designer

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Summary

Performance Marketing Specialist

Key Responsibilities

• Paid Ads Management:

  Plan, launch, and optimize campaigns across Google Ads, LinkedIn Ads, Meta (Facebook & Instagram) Ads, and Microsoft Ads, targeting SaaS buyers across the US, UK, Canada, Australia, South Africa, and India.
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• Lead Generation & Funnel Growth:

  Drive MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads) by setting up audience segmentation, retargeting, and account-based targeting.
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• Budget & Performance Optimization:

  Manage budgets, track CAC (Customer Acquisition Cost), and optimize campaigns for CTR (Click-Through Rate), CPL (Cost Per Lead), and ROI.
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• A/B Testing & Experimentation:

  Continuously test ad copies, creatives, landing pages, and audience targeting to improve conversion rates.
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• Creative Direction:

  Work with the design team to develop ad creatives, landing page wireframes, and ensure brand consistency in visuals and messaging.
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• Analytics & Reporting:

  Build dashboards, analyze campaign data, and present actionable insights to marketing and sales teams.
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• SaaS Marketing Strategy:

  Stay up to date with SaaS industry trends, buyer behavior, and competitor strategies to refine performance campaigns.
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• Collaboration:

  Partner with content, product, and sales teams to ensure integrated campaign execution.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
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• 3+ years of experience in performance marketing, preferably in B2B SaaS.
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• Proven track record in running lead-gen campaigns across Google, LinkedIn, Meta, and Microsoft Ads.
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• Strong analytical skills with the ability to interpret data and translate it into campaign improvements.
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• Familiarity with marketing automation tools, CRM systems, and SaaS marketing funnels.
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• Excellent communication and collaboration skills.