Performance Marketing Specialist

ApplyLynk

About ApplyLynk:

What You'll Do:

• Paid Advertising Excellence (Google Ads & Meta Ads):

• Develop, execute, and optimize highly targeted

  Google Ads

  (Search, Display, Video, App campaigns) and

  Meta Ads

  (Facebook, Instagram) to generate high-quality leads and applications for higher education programs.
• Manage bid strategies, budget allocation, ad copy, and creative development to maximize ROI and achieve aggressive CPA/ROAS targets.
• Implement advanced tracking, conversion events, and audience retargeting.

• Email Marketing Mastery:

• Design, build, and manage comprehensive

  email marketing strategies

  and automated

  drip campaigns

  tailored to every stage of the student journey (prospecting, nurturing, application, enrollment).
• Craft compelling email content, segment lists effectively, and continuously optimise open rates, click-through rates, and conversion rates.

• SMS & Direct Messaging:

• Develop and execute targeted

  SMS marketing campaigns

  for timely alerts, reminders, and personalised communication, integrating them seamlessly into overall student communication flows.

• Performance Analysis & Optimization:

• Utilise analytics tools (Google Analytics, Google Ads, Meta Ads Manager, email platforms) to meticulously track, analyse, and report on the performance of all digital campaigns.
• Identify key trends, opportunities, and areas for improvement, translating data into actionable strategies.

• Lead Nurturing & Conversion Funnel Optimisation:

• Collaborate with Admissions and Product teams to create seamless digital funnels, guiding prospective students from initial interest to successful enrollment.

• Market Research:

• Stay abreast of the latest digital marketing trends in email, SMS, paid advertising, and performance marketing within the EdTech and higher education landscape.

What You'll Bring:

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• 3-5 years of dedicated experience in digital marketing, with a strong emphasis on Email Marketing, SMS Marketing, Drip Campaigns, Google Ads, and Meta Ads

  , preferably within the EdTech or Higher Education sectors.
• Proven expertise in managing and optimizing complex PPC campaigns on

  Google Ads

  and

  Meta Ads

  with a track record of achieving aggressive CPA and ROAS targets.
• Demonstrable experience in developing and executing robust

  email marketing strategies

  , including list segmentation, automation, A/B testing, and performance analysis using popular ESPs.
• Experience with

  SMS marketing campaigns

  for lead generation and engagement.
• Strong analytical skills with proficiency in

  Google Analytics

  , Google Ads, and Meta Ads reporting tools.
• Excellent copywriting and communication skills for creating compelling ad copy, email content, and SMS messages.
• Familiarity with CRM systems and marketing automation platforms.
• Ability to work independently and collaboratively in a fast-paced, results-oriented environment.
• Strong project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• A deep understanding of the student journey in higher education.

Bonus Points For:

• Master's degree in a relevant field.
• Certifications in Google Ads, Google Analytics, HubSpot Email Marketing, or similar.
• Experience with advanced A/B testing and conversion rate optimisation (CRO).
• Familiarity with the Jaipur education market landscape.

Why Join ApplyLynk?

• Be a part of a rapidly growing EdTech company with a meaningful mission to transform higher education accessibility.
• Work in a dynamic and innovative environment where your specialised skills in performance marketing and direct engagement will make a significant impact.
• Opportunity to shape the future of student acquisition in higher education.
• Competitive salary and benefits package.
• Enjoy a great work-life balance in the vibrant city of Jaipur.

Ready to make an impact? Apply now and help us connect students with their educational dreams!