Performance Marketing Specialist

Job Title: Performance Marketing Manager (D2C)

Location:

Experience Required:

About Amwoodo Eco Products

Amwoodo Eco Products Pvt. Ltd. is a pioneering sustainable manufacturing company based in Kolkata, leading the way in bamboo-first, plastic-free alternatives such as personal care items, hospitality amenities, engineered bamboo products, and more. Our mission is rooted in environmental stewardship, innovation, ethical practices, and community engagement—a purpose-driven organization crafting a greener future.

Key Responsibilities

• Plan & execute

  performance marketing campaigns across platforms like Google Ads, Meta Ads (Facebook, Instagram), YouTube, Programmatic channels, and other relevant channels tailored to D2C growth.

• Optimize campaigns

  to drive core performance metrics: ROAS, CAC, LTV, CTR, conversion rate, AOV.

• Manage ad budgets

  effectively, and monitor spend to ensure efficient ROI across platforms.

• Segment audiences & retarget

  to enhance conversion efficiency and scale customer acquisition.

• Perform A/B testing

  on ad creatives, audience targeting, landing pages, and messaging to continually refine effectiveness.

• Analyse data

  using tools like Google Analytics, Meta Business Manager, and other tracking/reporting tools to derive insights and inform strategy.

• Collaborate

  with creative, content, and operations teams to align campaign messaging and execution with brand voice and objectives.

• Report and communicate

  performance: prepare regular dashboards, performance summaries, and strategic insights for leadership.

• Stay updated

  on market trends, platform innovations, and competitor strategies to leverage emerging opportunities.

Required Qualifications & Skills

• Education:

  Bachelor’s or Master’s degree in Marketing, Business, or related field

• Experience:

  4+ years in performance marketing, specifically in a D2C or e‑commerce context

Tool proficiency:

• Google Ads, Meta Ads Manager (Facebook/Instagram)
• Google Analytics, Campaign Analytics, tracking and attribution tools
• Data visualization/reporting tools (e.g., Excel, Google Sheets, dashboards)

• Analytical mindset:

  comfortable interpreting campaign data to drive strategic decisions and optimizations

• Testing & optimization:

  demonstrated ability to design and execute experiment-driven improvements

• Communication:

  strong collaboration and stakeholder management skills

• Passion for sustainability:

  aligned with Armwood’s eco-conscious vision