Performance Marketing Specialist

Performance Marketing Specialist – Fashion

Location:

Experience Required:

Salary:

Company:

About Us:

Code to Couture is a fashion-focused digital marketing agency that works exclusively with high-end designer labels. From brand storytelling to performance-driven campaigns, we build marketing ecosystems that sell fashion with purpose and precision.

Role Overview:

Performance Marketing Specialist

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across

  Meta (Facebook/Instagram)

  and

  Google platforms

• Drive and monitor ROAS, CTR, CPC

  , and other performance KPIs
• Work closely with the creative team to guide ad creatives, copy, and landing page strategy
• Manage daily spends, pacing, and performance reporting
• Analyze data to identify trends, opportunities, and areas of improvement
• A/B test creatives, targeting, and placements regularly
• Build and scale full-funnel strategies (Traffic, Remarketing, Conversions)

Must-Haves:

• 2–3 years of hands-on experience running

  Meta & Google Ads

  (preferably in fashion/e-commerce)
• Strong grasp of

  performance metrics and data analytics

• Ability to manage multiple brand accounts simultaneously

• Working knowledge of Shopify, GA4

  , and

  Meta Business Suite

• An eye for fashion-forward content and aesthetic storytelling is a bonus

Perks:

• Opportunity to work with some of India’s top designer labels
• Collaborative, fast-paced agency culture
• Room to grow and lead your own performance team over time

To Apply:

• Send your resume to trishanu@codetocouture.com

  with the subject line Performance Marketing Specialist Application