Performance Marketing Specialist

Welcome to Lets Build Brands, a dynamic marketing powerhouse founded in 2019 by an MDI Gurgaon alumni. Committed to innovation and the transformation of the marketing landscape, we have emerged as a beacon of creativity and strategic excellence. Our diverse portfolio comprises 50+ clients spanning over 30 industries, including industry-leading brands who trust us with their success. What truly distinguishes us is our vibrant and inclusive culture that nurtures collaboration, diversity, and creativity. We are a team that celebrates achievements and constantly pushes boundaries. With a proven track record of achieving remarkable growth for our clients, such as reducing marketing costs by 50% and optimizing ROI and ROAS, joining us means becoming part of a team dedicated to delivering exceptional results. If you are looking for a workplace that fosters both personal and professional growth, values innovation, and offers exciting challenges, then you are in the right place. Join us in shaping the future of marketing, where your skills will be honed, your ideas embraced, and your career aspirations realized. Let's make marketing history together at Lets Build Brands! **Key Responsibilities:** - Creating and implementing a robust performance marketing strategy and execution plan. - Developing and overseeing digital prospecting and remarketing campaigns. - Managing budgets and campaigns across various digital channels to drive a strong return on investment and efficient Customer Acquisition Cost (CAC). - Conducting A/B testing and optimizing conversion rates. - Planning, executing, and optimizing key traffic Key Performance Indicators (KPIs) through paid, organic, and owned media channels. - Identifying and testing new channels to meet or exceed critical metrics. - Deploying marketing automation and lead generation strategies. - Collaborating closely with management to share funnel conversion improvement ideas, feedback, and present results. - Staying informed about the latest performance marketing trends and technologies. **Requirements:** - Degree in Marketing, Business Administration, or related field. - Previous experience in a similar role and building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels. - Proficiency in campaign and channel analysis and reporting, including Google Analytics. - Strong analytical skills and ability to leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights and recommendations. - Goal-oriented with excellent communication skills. - Open-minded, curious, and a proficient problem solver. We are seeking a candidate who can engage with people effectively, create a comfortable environment for candidates, and attract top talent. This is a full-time role with on-site work requirements. We adhere to a structured reporting mechanism, and the candidate should be adept at using Google Business suite and applications for daily reporting. If this opportunity excites you, please send your updated CV to hr@letsbuildbrands.com. **Industry:** Advertising Services **Employment Type:** Full-time **Benefits:** - Flexible schedule **Schedule:** - Day shift - Monday to Friday - Morning shift - Weekend availability **Performance bonus** **Job Types:** Full-time, Permanent **Application Questions:** - How much experience do you have in performance marketing - How much experience do you have with Meta ads - How much experience do you have with Google ads - Do you have agency work experience - Are you comfortable with 5.5 working days - Are you comfortable with the Hauz Khas location - Are you comfortable bringing your own laptop to the workplace **Work Location:** In person **Expected Start Date:** 07/08/2025,