Performance Marketing Specialist

About the Role

Performance Marketing Specialist

Key Responsibilities

• Plan, launch, and optimize paid advertising campaigns across

  Meta (Facebook/Instagram) Ads, Google Ads, and LinkedIn Ads

  to drive business growth and brand awareness.
• Collaborate with

  cross-functional teams

  —including design, content, and product teams—to ensure timely execution and alignment of all campaign elements.
• Assist in the

  development of creatives, ad content, and promotional materials

  in coordination with the creative and product teams.
• Monitor and analyze campaign performance, generating regular reports to evaluate

  key performance indicators (KPIs)

  and extract actionable insights.
• Maintain

  brand consistency

  across all marketing channels and materials to reinforce a strong and cohesive brand identity.

Requirements & Skills

• 2–4 years

  of proven experience in

  digital and social media marketing

  .
• Hands-on experience managing campaigns on

  Google Ads, Meta Ads

  , and

  LinkedIn Ads

  .
• Strong proficiency in

  MS Excel and PowerPoint

  for reporting and presentations.
• A blend of

  analytical and creative thinking

  to strategize and optimize campaigns.

• Excellent communication and presentation skills

  to articulate marketing strategies and results.
• Experience in the

  events industry

  is a plus.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Google Ads or Meta Blueprint certifications (a plus but not mandatory).