Meta Marketing Associate

Job Description

Meta Marketing Associate – Fashion | Code to Couture Location: Hybrid – Delhi Experience: 1–3 years Salary: 25,000 INR About Us: Code to Couture is a fashion-tech company driving growth for designers and D2C brands through performance marketing, influencer collaborations, and digital storytelling. We blend creativity with strategy to scale fashion online—and we’re looking for a Google Ads expert to help us do just that. Role Overview: We're looking for a Meta Ads Associate who has hands-on experience in running and optimizing performance campaigns for fashion or lifestyle brands. If you're data-driven, results-focused, and excited about building fashion-led digital campaigns—this role is for you. Key Responsibilities: Plan, execute, and manage Google Search, Display, and Shopping campaigns Optimize campaigns for conversions, ROAS, and lead quality Conduct keyword research, competitor analysis, and audience targeting Coordinate with design/content teams to develop high-performing ad creatives Monitor budgets, bid strategies, A/B tests, and campaign health Track and report on KPIs using Google Analytics, Ads Manager, and Data Studio Stay updated on algorithm changes, industry benchmarks, and fashion retail trends Requirements: 1–3 years of experience managing Google Ads (Search, Display, Shopping, Video) Strong understanding of PPC, CPC, CTR, and conversion optimization Experience working with fashion/e-commerce or D2C brands preferred Proficiency in Google Ads, Google Analytics, Tag Manager, Merchant Center Ability to translate numbers into strategy Strong attention to detail and a growth mindset Bonus if you: Have worked on fashion campaigns with influencer-driven traffic Understand Shopify, WooCommerce, or landing page funnel integrations Know how to use tools like SEMrush, Ahrefs, or Google Trends for ad insights To Apply: Send your resume to trishanu@codetocouture.com with the subject: Meta Ads Associate Application Let’s turn fashion into performance. 🎯 Show more Show less