Meta Marketing Associate

As a Meta Marketing Associate at Code to Couture, a fashion-tech company based in Delhi, you will be responsible for driving growth for designers and D2C brands through performance marketing, influencer collaborations, and digital storytelling. Your role will involve planning, executing, and managing Google Search, Display, and Shopping campaigns to optimize for conversions, ROAS, and lead quality. Collaborating with design/content teams to develop high-performing ad creatives and monitoring budgets, bid strategies, A/B tests, and campaign health will be key aspects of your responsibilities. With 13 years of experience managing Google Ads for Search, Display, Shopping, and Video, you should have a strong understanding of PPC, CPC, CTR, and conversion optimization. Experience in working with fashion/e-commerce or D2C brands is preferred, along with proficiency in Google Ads, Google Analytics, Tag Manager, and Merchant Center. The ability to translate numbers into strategy, attention to detail, and a growth mindset are essential for success in this role. Keeping up-to-date with algorithm changes, industry benchmarks, and fashion retail trends will be crucial. If you have experience in fashion campaigns with influencer-driven traffic, understand Shopify, WooCommerce, or landing page funnel integrations, and know how to utilize tools like SEMrush, Ahrefs, or Google Trends for ad insights, it would be considered a bonus. If you are data-driven, results-focused, and enthusiastic about building fashion-led digital campaigns, we encourage you to apply for the Meta Ads Associate position by sending your resume to trishanu@codetocouture.com with the subject line: Meta Ads Associate Application. Join us at Code to Couture and let's turn fashion into performance.,