Meta Marketing Associate

As a Meta Marketing Associate at Code to Couture, a fashion-tech company specializing in driving growth for designers and D2C brands through performance marketing and digital storytelling, your role will involve hands-on experience in running and optimizing performance campaigns for fashion or lifestyle brands. You will be responsible for planning, executing, and managing Google Search, Display, and Shopping campaigns. Additionally, you will optimize campaigns for conversions, ROAS, and lead quality, conduct keyword research and competitor analysis, and coordinate with design/content teams to develop high-performing ad creatives. Monitoring budgets, bid strategies, A/B tests, and campaign health will also be essential, along with tracking and reporting on KPIs using Google Analytics, Ads Manager, and Data Studio. Staying updated on algorithm changes, industry benchmarks, and fashion retail trends is crucial for success in this role. Key Responsibilities: - Plan, execute, and manage Google Search, Display, and Shopping campaigns - Optimize campaigns for conversions, ROAS, and lead quality - Conduct keyword research, competitor analysis, and audience targeting - Coordinate with design/content teams to develop high-performing ad creatives - Monitor budgets, bid strategies, A/B tests, and campaign health - Track and report on KPIs using Google Analytics, Ads Manager, and Data Studio - Stay updated on algorithm changes, industry benchmarks, and fashion retail trends Qualifications Required: - 13 years of experience managing Google Ads (Search, Display, Shopping, Video) - Strong understanding of PPC, CPC, CTR, and conversion optimization - Experience working with fashion/e-commerce or D2C brands preferred - Proficiency in Google Ads, Google Analytics, Tag Manager, Merchant Center - Ability to translate numbers into strategy - Strong attention to detail and a growth mindset If you have experience working on fashion campaigns with influencer-driven traffic, understand Shopify, WooCommerce, or landing page funnel integrations, or know how to use tools like SEMrush, Ahrefs, or Google Trends for ad insights, it would be considered a bonus. If you are excited about building fashion-led digital campaigns and are results-focused with a data-driven approach, then this Meta Marketing Associate role at Code to Couture is the perfect opportunity for you. To apply, send your resume to trishanu@codetocouture.com with the subject line: Meta Ads Associate Application. Join us in turning fashion into performance.,