Performance Marketing Manager

Company Description

XTOVIA

Role Description

Performance Marketing Manager

The ideal candidate is both analytical and creative — someone who can run campaigns that convert and tell a story that resonates with the modern beauty consumer.

Key Responsibilities

• Plan, execute, and optimize

  paid campaigns

  across Meta, Google, YouTube, and other digital platforms.
• Build and own the

  D2C growth funnel

  — from awareness and acquisition to conversion and retention.
• Manage

  ad budgets and ROAS targets

  , continuously improving CAC and conversion metrics.
• Collaborate with

  creative, brand, and content teams

  to ensure campaign alignment and compelling storytelling.
• Conduct

  A/B tests

  for ad creatives, copy, and

  landing pages

  to drive performance uplift.
• Analyze and report campaign performance with actionable insights and improvement plans.
• Integrate

  CRM and remarketing automation

  to drive repeat engagement and customer LTV.
• Collaborate with tech and Shopify teams for funnel tracking, performance integrations, and custom landing pages.
• Explore and test

  new growth channels

  such as influencer-led performance, affiliate marketing, and programmatic buys.

Requirements

• 4-6 years of experience

  in performance marketing — either at a

  digital-first brand or a growth-focused agency.

• Proven track record managing

  Meta, Google, YouTube, and other paid channels

  for D2C brands.
• Strong understanding of

  funnels, attribution, and analytics tools

  (GA4, Mixpanel, etc.).
• Hands-on experience with

  Shopify

  ,

  landing page tools (e.g., Unbounce, Webflow, or Shogun)

  , and

  CRM systems (Klaviyo, HubSpot, or similar)

  is a strong plus.
• Excellent communication skills with an analytical, data-driven mindset.
• Strong ownership, agility, and comfort working in a startup environment.
• Prior exposure to

  beauty, personal care, or lifestyle brands

  will be an advantage.

Why Join XTOVIA

• Be part of a fast-growing,

  research-first consumer brand

  that’s reimagining beauty through science.
• Work directly with founders who’ve built top Indian D2C and tech-enabled brands.
• Enjoy a

  flat, collaborative culture

  with ownership and autonomy from Day 1.
• Opportunity to grow into a leadership HR role as the organization scales.

How to Apply

• Mail your CV at LevelUp@Xtovia.com