Performance Marketing Manager

Performance Marketing Manager

Experience

Location

• Immediate Joinee required
• Candidate should bring their own laptop for office work
• Were hiring a Performance Marketing Manager independently manage strategy, execution, and performance of campaigns for our client acquisition.
• This is for a SAAS product, with inbound sales.

Key Responsibilities

• Plan and execute digital campaigns aligned with business goals
• Focused ads and emails create awareness, re-target and signup our SaaS offering
• Own the inbound objectives of client acquisition and revenue targets
• Conduct keyword research, audience targeting, and A/B testing
• Activities perform:
• Create and design engaging, mobile-friendly content
• Segment audiences using CRM tools for personalized messaging
• Track campaign metrics (open/click/conversion rates)
• Optimization of campaigns
• Budget management
• Conduct A/B testing on subject lines, content, and design
• Set up automation workflows and triggers based on user behavior
• Stay updated on platform algorithm changes, ad formats, and paid media best practices.

Skills & Qualifications: -

• 2+ years of hands-on digital marketing experience
• Preferably worked in multiple channels
• Experience in marketing and automation
• Good analytical, communication, and content skills
• Knowledge of HTML/CSS for email design is a plus
• Worked in a SaaS startup is a plus
• Ability twork independently and manage multiple campaigns
• Strong willingness tcarry out performance marketing and deliver results.