Performance Marketing Manager

Key Responsibilities:

1. Develop and execute performance marketing strategies across channels (paid social, search, email, etc.)

2. Lead and manage performance marketing team

3. Analyze and optimize campaign performance, ROI, and budget allocation

4. Collaborate with cross-functional teams (creative, media, analytics)

5. Stay up-to-date with industry trends, best practices, and platform changes

Performance Marketing Strategy:

1. Plan and execute multi-channel campaigns

2. Develop and manage budgets, forecasts, and ROI analysis

3. Identify and prioritize opportunities for growth and optimization

4. Conduct A/B testing and experimentation

Team Management:

1. Lead and mentor performance marketing team members

2. Set goals, objectives, and KPIs for team members

3. Conduct regular performance reviews and feedback

Analytics and Reporting:

1. Develop and track key performance indicators (KPIs)

2. Analyze campaign data and provide actionable insights

3. Create regular reporting and analysis for stakeholders

Budget Management:

1. Develop and manage performance marketing budgets

2. Allocate budget across channels and campaigns

3. Monitor and optimize spend for ROI

Requirements:

1. Proven experience in performance marketing

2. Strong analytical and problem-solving skills

3. Excellent leadership and communication skills

4. Experience with marketing automation platforms and tools

Goals:

1. Increase conversions and revenue growth

2. Improve ROI and campaign efficiency

3. Develop and execute innovative marketing strategies

4. Sales is the ultimate target

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person