Performance Marketing Manager

Company Description

TukTuki is a short-form OTT platform designed for the generation that thrives on visually engaging, under-2-minute video content. Focused on digital natives, especially Gen Z, TukTuki offers socially fluent, instantly captivating, and deeply expressive content. The platform’s name, inspired by the Hindi/Bengali expression “Tukur Tukur dekhna,” reflects how modern audiences immerse themselves in short, engaging videos. TukTuki aims to redefine how contemporary audiences consume media with their eyes fixed on dynamic, binge-worthy content.

Role Description

1️⃣Campaign Strategy & Execution

• Plan, launch, and optimise paid campaigns across Google UAC, Meta, YouTube Shorts, and Programmatic networks.
• Own campaign lifecycle: audience segmentation, ad creatives, copy testing, bid optimisation, and funnel conversion.
• Develop and manage quarterly performance calendars aligned with content and release schedules.

2️⃣ Analytics & Performance Optimisation

• Track and optimise CAC, CPI, ROAS, retention-linked LTV, and blended acquisition efficiency.
• Collaborate with Data & Growth teams to set up cohort-based measurement and channel attribution.
• Maintain dashboards and weekly performance reports using AppsFlyer, Firebase, and Google Data Studio.

3️⃣ Creative & Content Collaboration

• Work closely with Content and Creator teams to produce ad creatives and video hooks optimised for performance (emotion + engagement).
• Experiment with storytelling-driven ad formats that align with Tuktuki’s brand tone.
• Run A/B tests for ad copy, creatives, and CTAs to maximise CTRs and installs.

4️⃣ Channel Expansion & Partnerships

• Scale acquisition beyond Meta & Google by evaluating Programmatic networks.
• Collaborate with the Influencer Marketing Manager to build high-ROAS creator campaigns.
• Identify potential affiliate and app install partners to supplement direct acquisition.

5️⃣ Budget Management & Reporting

• Manage performance budgets monthly, keeping strict ROI focus.
• Prepare weekly, monthly, and quarterly reports for the CBO and leadership on key growth metrics.
• Implement robust tracking, spend pacing, and fraud prevention measures.