Social Media Marketing Specialist

ROLE SUMMARY:

TukTuki is looking for a Social Media Specialist who lives and breathes digital storytelling, understands platform algorithms, and can build a loyal, high-engagement community around India’s fastest-growing micro-drama ecosystem. This role will own TukTuki’s presence across Instagram, YouTube, Facebook, X, and short-form platforms, driving content visibility, creator amplification, and brand-led community engagement.

KEY RESPONSIBILITIES:

1. Social Media Strategy & Content Execution ➢ Plan and execute daily/weekly social media calendars across multiple platforms. ➢ Ideate and produce content aligned to TukTuki’s micro-drama and storytelling formats. ➢ Ensure consistent brand identity, tone, and creative standards across all channels.

2. Platform Management & Daily Posting ➢ Manage posting schedules using Meta Suite, Buffer, Hootsuite, or similar tools. ➢ Optimise content performance through timing, format improvements, and analytics insights.

3. Creator & IP Promotion ➢ Collaborate with Creator Partnerships team to highlight creators, IPs, and episodic campaigns. ➢ Help creators with best practices for amplification and engagement.

4. Community Engagement ➢ Engage with comments, DMs, tags, and fan communities to build affinity. ➢ Design engagement-first formats (polls, Q&As, fan shoutouts, stories, reactions).

5. Growth & Performance Tracking ➢ Measure KPIs: reach, engagement, CTR, views, retention, shares. ➢ Identify winning content formats and iterate based on trends and performance.

6. Trendspotting & Rapid Content Creation ➢ Track daily viral trends, memes, sounds, and content patterns. ➢ Adapt trends quickly into TukTuki’s brand and creator ecosystem.

7. Cross-Team Collaboration ➢ Work alongside Creator, Content, and Growth teams for content planning. ➢ Coordinate with design/video teams to turn raw ideas into polished digital assets.

REQUIREMENTS

Must-Have ➢ 2–5 years of experience managing social media for a brand, creator, or entertainment platform. ➢ Strong understanding of Instagram, YouTube, X, Facebook algorithms and content behavior. ➢ Ability to produce reels, short edits, memes, and basic video content independently. ➢ Excellent copywriting, storytelling, and creative thinking. ➢ Hands-on experience with analytics tools (Meta insights, YouTube Studio, third-party dashboards). Good to Have ➢ Prior experience in creator economy, content agencies, or short-video platforms. ➢ Understanding of meme culture, fandoms, regional content trends. ➢ Editing skills (CapCut, VN, Premiere Pro, Canva).

WHY JOIN TUKTUKI -

➢ Join the fastest-growing micro-drama platform in India. ➢ High ownership role with direct impact on DAU and engagement growth. ➢ Opportunity to work closely with creators and content strategy teams. ➢ A culture that supports experimentation, creativity, and impact-driven work.