Social Media Marketing Specialist

Job Title:

About Platonix:

Platonix is a soul-first wellbeing platform that integrates spiritual wisdom, mental resilience, and physical vitality into one seamless digital experience. We empower global users and professionals with AI-driven, interactive wellbeing journeys that nurture mind, body, and soul transformation.

Role Overview

Platonix is looking for a Social Media Marketing Specialist to own and grow the company’s presence across LinkedIn, X, Instagram, YouTube and other relevant channels. This role will drive awareness, engagement, and qualified demand for Platonix by turning product capabilities, customer stories and thought leadership into compelling content and campaigns.

Key Responsibilities

• Develop and execute a social media strategy aligned with Platonix’s brand, GTM priorities, and target audience (B2B, SaaS, marketing/technology leaders).
• Plan and manage an always-on content calendar across channels, including posts, carousels, short-form videos, polls, stories, and live sessions.
• Create or coordinate creation of on-brand content (copy, visuals, basic creatives/reels) that explains Platonix’s value in a simple, engaging way.
• Collaborate with product, sales, customer success and founders to turn product updates, case studies, and insights into social narratives.
• Launch and optimize paid social campaigns (primarily LinkedIn and Meta) to drive traffic, leads, and event/webinar registrations.
• Monitor and respond to comments, DMs, and mentions to build an active community around Platonix.
• Use analytics tools (native plus any 3rd-party) to track performance, run experiments, and continuously improve reach, engagement and conversion.
• Work closely with design and content partners/agencies when needed to deliver high-quality assets at speed.
• Identify and engage with relevant influencers, partners, and communities (e.g., marketing, SaaS, startup, AI) to amplify Platonix’s presence.
• Stay current on social media trends, platform updates, and AI in marketing, and translate them into new content and campaign ideas.

Requirements

• 3–6 years of hands-on experience in social media marketing, preferably in B2B SaaS, martech, or startup environments.
• Strong track record of growing brand presence and engagement across LinkedIn and at least one other major platform.
• Experience building personal/brand accounts from 0→10K+ followers.
• Excellent copywriting skills with the ability to explain technical/AI/SaaS concepts in a clear, human way.
• Comfort with basic design/video tools (e.g., Canva, Figma, CapCut, Premiere, etc.) to produce social-ready assets.
• Experience running and optimizing paid social campaigns (LinkedIn Ads, Meta Ads); understanding of key performance metrics (CTR, CPC, CPL, MQLs, etc.).
• Data-driven mindset: able to interpret analytics and turn insights into actions and experiments.
• Familiarity or interest in AI, marketing technology, and productivity tools is a strong plus.
• Self-starter who can operate in a fast-moving, ambiguous, founder-led environment.

Nice to Have

• Experience with marketing automation/CRM tools (HubSpot, Salesforce, etc.).
• Prior work with community-building (LinkedIn groups, webinars, AMAs).

What We Offer

• Opportunity to shape the social media voice and presence of a fast-growing AI product.
• High ownership, high visibility role working directly with founders and GTM leadership.
• Flexible work environment and growth path into broader digital or product marketing.

Application Note

No ideas = auto-rejected.