Performance Marketing Manager

As a Performance Marketing Manager at The Cinnamon Kitchen in Delhi, India, your main responsibility will be overseeing and executing performance marketing campaigns. This will involve analyzing marketing data, optimizing digital advertising strategies, and collaborating with cross-functional teams to drive business growth. Key Responsibilities: - Strategize and execute full-funnel paid marketing plans - Lead acquisition, retargeting, and lifecycle campaigns - Manage and optimize 1 Cr+ monthly ad budgets - Run structured A/B tests across creatives, landing pages, and offers - Track and improve key metrics: ROAS, CAC, LTV, CVR - Brief creative teams with persona- and funnel-based insights - Collaborate with product/web teams for CRO and funnel optimization - Align with SEO for integrated search and performance growth Qualification Required: - 5+ years in performance marketing (D2C/eComm preferred) - Proven experience managing and scaling high-ROAS campaigns - Strong understanding of CAC:LTV, cohort strategies, and performance analytics - Basic knowledge of SEO and how it supports paid search - Ability to work closely with creative, brand, product, and CX teams - Comfortable in a fast-paced, growth-driven environment,