Performance Marketing Manager

About Company :- Founded in 2019, this Jakarta-based fintech startup focuses on digitizing financial services for Indonesia’s micro, small, and medium enterprises (MSMEs). This role is based out of Indonesia.

Role Summary

As a Growth Marketing Manager, you will be responsible for driving user acquisition, engagement, and revenue growth through strategic performance marketing campaigns. You'll work hands-on with multi-channel campaigns while building and optimizing our growth funnel from awareness to conversion.

Key Responsibilities

Performance Marketing & Paid Media Management

• Directly manage and optimize campaigns across Meta, Google, TikTok, and other paid channels
• Oversee monthly media budgets with full P&L accountability
• Achieve and maintain 4x+ ROAS or meet strict CAC/CPA targets consistently
• Execute creative testing strategies, audience segmentation, and campaign experimentation
• Scale successful campaigns while maintaining efficiency metrics

Influencer Marketing & Creator Partnerships

• Develop and execute hands-on influencer marketing campaigns (direct management, not agency-led)
• Track performance metrics and optimize content formats for maximum ROI
• Scale influencer-led revenue streams through strategic partnerships
• Design and implement affiliate/referral structures and creator payout models
• Build relationships with micro and macro influencers aligned with brand values

Growth Strategy & Problem-Solving

• Identify and solve complex digital growth challenges including funnel optimization, conversion rate improvement, and user onboarding
• Design and execute structured experiments (A/B tests, multivariate tests, funnel optimizations)
• Implement funnel-first thinking approach to campaign strategy and optimization
• Optimize WhatsApp flows, landing pages, and conversion touchpoints
• Develop clear problem statements and hypothesis-driven solutions

Analytics & Performance Tracking

• Build comprehensive dashboards and reporting systems for growth metrics
• Create growth models to guide strategic decision-making
• Link marketing activities directly to business outcomes: sales growth, revenue impact, CAC reduction
• Establish KPI frameworks and performance benchmarks
• Present insights and recommendations to senior leadership

Required Qualifications

Experience Requirements

• 4-8+ years of experience in product growth, performance marketing, or related field
• Proven track record managing large-scale digital marketing campaigns
• Direct hands-on experience with Meta, Google, TikTok advertising platforms
• Experience managing monthly media budgets of ₹5+ Crores
• Demonstrated success achieving 4x+ ROAS or meeting strict CAC/CPA targets