Performance Marketing Manager

1. Paid Media Strategy & Execution

• Develop, implement, and optimize paid marketing strategies across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels.
• Plan and manage monthly budgets to achieve ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost) targets.
• Create and execute A/B tests for creatives, audiences, and landing pages to continuously improve conversion rates.

2. Performance Analytics & Reporting

• Track, measure, and analyze campaign performance using GA4, Meta Ads Manager, and other analytics tools.
• Prepare weekly, monthly, and campaign-level performance reports with actionable insights.
• Analyze customer journey metrics (impressions, clicks, add-to-cart, purchases) and suggest optimization strategies.

3. Funnel & Conversion Rate Optimization (CRO)

• Identify bottlenecks in the marketing funnel and propose solutions to increase lead-to-sale conversion rates.
• Work closely with design and tech teams to improve landing page performance (speed, UI/UX, messaging alignment).
• Optimize remarketing strategies to boost repeat purchases and customer lifetime value.

4. Promotion & Campaign Planning

• Plan and execute strategic campaigns around key brand moments (e.g., 21on21 Sale, festivals, professional days).
• Collaborate with content and creative teams to design high-performing ad creatives and messaging that align with 21GenX’s premium, aspirational tone.
• Suggest new offers, hooks, and FOMO-driven ideas to improve campaign impact.

5. Audience Segmentation & Targeting

• Develop detailed audience personas and segmentations based on behavioral data (e.g., working professionals, design enthusiasts, tech lovers).
• Refine targeting strategies to improve acquisition quality and minimize wastage.
• Explore new channels (e.g., influencer collaborations, affiliate marketing) to reach niche segments.

6. Collaboration & Stakeholder Management

• Work cross-functionally with merchandising, content, creative, and tech teams to ensure brand and performance goals are aligned.
• Coordinate with external agencies or freelance partners when needed for campaign execution.
• Regularly update management on progress, challenges, and upcoming opportunities.

7. Marketing Automation & Tools

• Utilize marketing automation tools (e.g., CleverTap, email marketing platforms) to design effective retargeting and loyalty campaigns.
• Set up and maintain pixel tracking, UTM tagging, and attribution models for accurate data measurement.
• Key KPIs to Monitor
• ROAS (overall and by channel)
• CAC vs. target
• Conversion rate (ad click to purchase)
• Cost per lead and cost per purchase
• Customer retention and repeat purchase rates
• Campaign ROI and revenue contribution
• Website traffic growth and quality (session duration, bounce rate)

Job Type: Full-time

Pay: ₹17,597.11 - ₹125,000.00 per month

Benefits:

• Paid time off

Schedule:

• Day shift
• Monday to Friday

Work Location: In person